Creativity for Big Brands

Overview

“When designing, we can use graphic languages that everyone understands: universal symbols or colors that affect all human beings equally. But we can also create novel expressions devoid of previous meanings and that can make sense through use and interpretation. Universal symbols are more easily understood but, therefore, more used and less distinctive. New graphics require more investment - in money and time - to be decoded and recognized. Our mission in each project is to find the perfect balance between both extremes. ”

In this video lesson Juan Carlos Fernández Espinosa (identidad.com) addresses the topic: Relevant iconographies and symbolisms, which is part of the Domestika online course: Creativity for Big Brands. Learn to create strong brands that live on.

Partial transcription of the video

“Unit 3 Entities must express their very own identity Lesson 2 Relevant iconographies and symbolisms The previous lesson we saw the importance of being immersed In the universe of your client. What we will see now is how to use the graphic elements that surround us the symbolisms, the metaphors, the iconographies to make an identity project. You will see that it is fascinating, Not only listen to it or reflect it, but start looking for these elements. Since you are with your client, you will begin to see things that are not familiar to you. You start at the reception, you sit down for the cl...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Creativity for Big Brands

• Level: Beginner
• 99% positive reviews (176)
• 2326 students
• 5 units
• 18 lessons (2h 58m)
• 1 download

• Category

  Design, Marketing & Business

• Areas

  Branding & Identity, Creative Consulting, Creativity, Logo Design, Marketing