Creativity for Big Brands
Your identity as a designer
A course by Juan Carlos Fernández Espinosa (identidad.com) , Creative director
Joined October 2018
Joined October 2018
About the video: Your identity as a designer
Overview
“If you took this course and got here, we can assume that you are fascinated by corporate identity and brand design, but that can change if you don't find the right customers and you don't learn to grow as a person in each project. Here I will show you how we tell through our identity who we are and what we want in Ideograma. I will close with a few words to invite you to see your profession as a way to surround yourself with the people that suit you best. ”
In this video lesson Juan Carlos Fernández Espinosa (identidad.com) addresses the topic: Your identity as a designer, which is part of the Domestika online course: Creativity for Big Brands. Learn to create strong brands that live on.
Partial transcription of the video
“Unit 5 What follows after brand design Lesson 3 Your identity as a designer We reach the last lesson of the course. Still here? Thank you. I want to close after talking about everything we talk about, from the perspective of the client, its industry, your products, services, from the designer's need to understand the world Through history, symbolism. Being curious, looking for humor in our surroundings, in looking for elements that become graphic pieces. After talking about all this, I want to close with a particular topic that is your own identity. I mean your identity not as a designer or...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creativity for Big Brands
-
Category
Design, Marketing & Business -
Areas
Branding & Identity, Creative Consulting, Creativity, Logo Design, Marketing
Juan Carlos Fernández Espinosa (identidad.com)
A course by Juan Carlos Fernández Espinosa (identidad.com)
Juan Carlos Fernández defines himself as a brand creator. Graphic designer by profession, he has been designing logos and identity programs for large and medium-sized companies and institutions for more than 30 years, although, as he says, he does not escape the requests of friends and family to "design a loguito".
As a founding partner and creative director of the study of branding Ideograma, Juan Carlos' designs and ideas appear on all types of media, from the Bicentennial logo on Mexican banknotes to the graphic identity present in the Volaris aircraft, Mexican airline low-cost , passing through museums, magazines, fashion brands and banks, among many others.
- 99% positive reviews (176)
- 2,326 students
- 18 lessons (2h 58m)
- 11 additional resources (1 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
