Creativity for Big Brands
Presentation
A course by Juan Carlos Fernández Espinosa (identidad.com), Creative director
Joined October 2018
Joined October 2018
About the video: Presentation
Overview
“In this lesson I will tell you why I came to the design. I will tell you about the factors that made me focus on creating brands, and what has given me confidence to dedicate my life to them. Of all we can develop graphic designers, the brand is the most fascinating! With her we must speak to diverse audiences, express the dreams and illusions of the entity, and approach those who should interact with her through symbols and messages as clear as intriguing, what great challenges! ”
In this video lesson Juan Carlos Fernández Espinosa (identidad.com) addresses the topic: Presentation, which is part of the Domestika online course: Creativity for Big Brands. Learn to create strong brands that live on.
Partial transcription of the video
“Unit 1 Introduction Lesson 1 Presentation Hello, my name is Juan Carlos Fernández Espinosa, Thank you for being here, for joining me, we will have an entertaining dialogue, I want to think, And let's talk about the design. Graphic Design, which is my profession, your profession I suppose. I studied the university career in 1984, year in which the Mac started, and I grew up in my professional career making circles with Chinese ink, with Letraset, stopping fonts, gouache, making mistakes that I thanked later with Undo not having to repeat. And I finished the race in 1988, which is precisely t...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creativity for Big Brands
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Category
Design, Marketing & Business -
Areas
Branding & Identity, Creative Consulting, Creativity, Logo Design, Marketing
Juan Carlos Fernández Espinosa (identidad.com)
A course by Juan Carlos Fernández Espinosa (identidad.com)
Juan Carlos Fernández defines himself as a brand creator. Graphic designer by profession, he has been designing logos and identity programs for large and medium-sized companies and institutions for more than 30 years, although, as he says, he does not escape the requests of friends and family to "design a loguito".
As a founding partner and creative director of the study of branding Ideograma, Juan Carlos' designs and ideas appear on all types of media, from the Bicentennial logo on Mexican banknotes to the graphic identity present in the Volaris aircraft, Mexican airline low-cost , passing through museums, magazines, fashion brands and banks, among many others.
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