Creativity for Big Brands
Graphic symbol
A course by Juan Carlos Fernández Espinosa (identidad.com) , Creative director
Joined October 2018
Joined October 2018
About the video: Graphic symbol
Overview
“As you design, learn to differentiate between a concept and its many forms of representation. "A rose is a rose is a rose," said Gertrude Stein, but a rose can be graphically represented by an infinite number of variables, and a rose can be different from a rose can be different from a rose. Here I will show you comparisons between different brands that we have designed and that start from common symbols. ”
In this video lesson Juan Carlos Fernández Espinosa (identidad.com) addresses the topic: Graphic symbol, which is part of the Domestika online course: Creativity for Big Brands. Learn to create strong brands that live on.
Partial transcription of the video
“Unit 4 The landed design Lesson 4 The graphic symbol I may be making a serious mistake when showing you finished marks, very well designed, very well developed and your feeling right now is: "But how did they get there?" The whole process we talked about, the sketch that can sometimes be a poorly traced note with your finger on the phone They are the first steps to reach a brand. Then be confident that anything finished born of a process that you know very well, of changes, thicknesses, trial and error. Feel confident that you can achieve it. But the most important thing is to know that the...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creativity for Big Brands
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Category
Design, Marketing & Business -
Areas
Branding & Identity, Creative Consulting, Creativity, Logo Design, Marketing
Juan Carlos Fernández Espinosa (identidad.com)
A course by Juan Carlos Fernández Espinosa (identidad.com)
Juan Carlos Fernández defines himself as a brand creator. Graphic designer by profession, he has been designing logos and identity programs for large and medium-sized companies and institutions for more than 30 years, although, as he says, he does not escape the requests of friends and family to "design a loguito".
As a founding partner and creative director of the study of branding Ideograma, Juan Carlos' designs and ideas appear on all types of media, from the Bicentennial logo on Mexican banknotes to the graphic identity present in the Volaris aircraft, Mexican airline low-cost , passing through museums, magazines, fashion brands and banks, among many others.
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- Audio: Spanish
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- Level: Beginner
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