Creativity for Big Brands
Course final project
A course by Juan Carlos Fernández Espinosa (identidad.com) , Creative director
Joined October 2018
Joined October 2018
About the final project for: Creativity for Big Brands
The universe of brands
“Well, we reach the end, and in this brief review we will remember everything we cover in the course. Perhaps you discover something that you had not captured, or it serves to reinforce your own certainties or something new that you had not thought deeply about. And may these last words serve as our farewell! Although I hope it is nothing more than a "see you later". Juan Carlos Fernández Espinosa”
Partial transcription of the video
“Final project If you came here it is because you managed to complete the course. Let me give you a brief summary of what we saw. I told you that although it would not be a course where you would develop a project, my desire was to refresh your eyes and focus your attention to concepts you might not consider when creating a brand or corporate identity project. Then we enter the study of creativity. The secret ingredient of our work. We talk about strategic creativity and how to co-create with your client. I gave you tips to stimulate the generation of ideas and I shared some that I consider ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creativity for Big Brands
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Category
Design, Marketing & Business -
Areas
Branding & Identity, Creative Consulting, Creativity, Logo Design, Marketing
Juan Carlos Fernández Espinosa (identidad.com)
A course by Juan Carlos Fernández Espinosa (identidad.com)
Juan Carlos Fernández defines himself as a brand creator. Graphic designer by profession, he has been designing logos and identity programs for large and medium-sized companies and institutions for more than 30 years, although, as he says, he does not escape the requests of friends and family to "design a loguito".
As a founding partner and creative director of the study of branding Ideograma, Juan Carlos' designs and ideas appear on all types of media, from the Bicentennial logo on Mexican banknotes to the graphic identity present in the Volaris aircraft, Mexican airline low-cost , passing through museums, magazines, fashion brands and banks, among many others.
- 99% positive reviews (176)
- 2,326 students
- 18 lessons (2h 58m)
- 11 additional resources (1 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
