Creativity for Big Brands
Inspirations
A course by Juan Carlos Fernández Espinosa (identidad.com) , Creative director
Joined October 2018
Joined October 2018
About the video: Inspirations
Overview
“I want to get away from merely talking to you about designers as sources of inspiration, since before we enter the world of design we tend to be exposed to close people who mark and direct us. That was also my case, and I will share here what I have detected as a watershed in my life to reach my fascination with brands and corporate identities. But I will tell you about some of my revealing experiences with some of my idols, and I will show you some of the brands that I would have liked to design. ”
In this video lesson Juan Carlos Fernández Espinosa (identidad.com) addresses the topic: Inspirations, which is part of the Domestika online course: Creativity for Big Brands. Learn to create strong brands that live on.
Partial transcription of the video
“Unit 1 Introduction Lesson 2 Inspirations In the last lesson I talked a little about myself. I want to talk about my influences now or my confluences, and promptly design. But before that, I am going to tell you that as a child I had an experience that nobody likes. My parents got divorced. I was 12 years old, and I was always in search of mentors. Paternal figures I had a very big connection with many people that made me see how there are people behind everything around us. And that sooner or later was what made me feel that corporate identity is to express people towards people. They are ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creativity for Big Brands
-
Category
Design, Marketing & Business -
Areas
Branding & Identity, Creative Consulting, Creativity, Logo Design, Marketing
Juan Carlos Fernández Espinosa (identidad.com)
A course by Juan Carlos Fernández Espinosa (identidad.com)
Juan Carlos Fernández defines himself as a brand creator. Graphic designer by profession, he has been designing logos and identity programs for large and medium-sized companies and institutions for more than 30 years, although, as he says, he does not escape the requests of friends and family to "design a loguito".
As a founding partner and creative director of the study of branding Ideograma, Juan Carlos' designs and ideas appear on all types of media, from the Bicentennial logo on Mexican banknotes to the graphic identity present in the Volaris aircraft, Mexican airline low-cost , passing through museums, magazines, fashion brands and banks, among many others.
- 99% positive reviews (177)
- 2,369 students
- 18 lessons (2h 58m)
- 11 additional resources (1 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish
- Level: Beginner
- Unlimited access forever
Category
Areas
