Creativity for Big Brands
Understand who your customer is
A course by Juan Carlos Fernández Espinosa (identidad.com) , Creative director
Joined October 2018
Joined October 2018
About the video: Understand who your customer is
Overview
“Unless you work for a company that is just beginning, most of the time you will have to design from an entity that already exists in the world and in the minds of people. It is vital to learn how it has been perceived and understood throughout its history, and where it is going and how its past and its future can be compatible. Design can transform, but the degree of communicational transformation must be equivalent to that of your client's reality. ”
In this video lesson Juan Carlos Fernández Espinosa (identidad.com) addresses the topic: Understand who your customer is, which is part of the Domestika online course: Creativity for Big Brands. Learn to create strong brands that live on.
Partial transcription of the video
“Unit 3 Entities must express their very own identity Lesson 1 Understand who your customer is After talking about creativity like this language that as designers we must have, we will talk promptly about what we can do in the project to find ideas I want to insist until we understand deeply that the process of collaboration with the client is co-creation. For one reason, designers feel we have superior power to capture as fortune tellers what the client doesn't even know and come back with creative proposals that will leave you amazed. It is not true and that can happen from time to time, b...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creativity for Big Brands
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Category
Design, Marketing & Business -
Areas
Branding & Identity, Creative Consulting, Creativity, Logo Design, Marketing
Juan Carlos Fernández Espinosa (identidad.com)
A course by Juan Carlos Fernández Espinosa (identidad.com)
Juan Carlos Fernández defines himself as a brand creator. Graphic designer by profession, he has been designing logos and identity programs for large and medium-sized companies and institutions for more than 30 years, although, as he says, he does not escape the requests of friends and family to "design a loguito".
As a founding partner and creative director of the study of branding Ideograma, Juan Carlos' designs and ideas appear on all types of media, from the Bicentennial logo on Mexican banknotes to the graphic identity present in the Volaris aircraft, Mexican airline low-cost , passing through museums, magazines, fashion brands and banks, among many others.
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- 18 lessons (2h 58m)
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- Audio: Spanish
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- Level: Beginner
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