Public Relations for Creatives and Creators
Leverage Your Coverage
A course by Fiona Minett , PR Coach
About the video: Leverage Your Coverage
Overview
“I will show you what to do in the final piece of the puzzle when you get the results! The result is just the starting point; there is even more potential in leveraging your coverage. ”
In this video lesson Fiona Minett addresses the topic: Leverage Your Coverage , which is part of the Domestika online course: Public Relations for Creatives and Creators. Discover the tools and techniques needed to run powerful PR campaigns that turn your passion into a successful career.
Partial transcription of the video
“Leverage Your Coverage In this lesson, we're pulling in the final piece of the puzzle, which is once you've got your coverage, what do you do next? Leveraging your coverage gives you even more longevity and power from those results that you've worked so hard to achieve. I've got a simple checklist for you to work through anytime you get a great media result. When it comes to sharing media coverage and results, I'll add in a caveat, and that is that media regulations and rules vary from medium to medium but also, from country to country. When it comes to sharing coverage on your website or s...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Public Relations for Creatives and Creators
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Category
Marketing & Business -
Areas
Communication, Content Marketing, Creative Consulting, Digital Marketing, Marketing
Fiona Minett
A course by Fiona Minett
Fiona Minett is a PR coach based in Buckinghamshire, England, who specializes in working with entrepreneurs, creatives, and small businesses. She completed a degree in art history at Oxford Brookes University and, after graduating, began a work placement in a PR agency where she worked on everything from client pitches to strategy creation. After developing a passion for the job, she took on a full-time in-house role before going freelance six months later, starting her own boutique PR agency in 2011.
Fiona worked on press days and media events attended by Cosmopolitan, Marie Claire, Wired, the BBC, and more. She’s also worked with international celebrities and collaborated on events like The Brit Awards. After the birth of her daughter five years later, Fiona put her agency on pause and took a new approach to PR, teaching creators and creatives how to take control of their own public relations to reach their target audiences. She also shares her expertise online under Boss Your PR.
- 100% positive reviews (30)
- 1,125 students
- 18 lessons (3h 37m)
- 17 additional resources (8 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
