Public Relations for Creatives and Creators
Brand Mood Board
A course by Fiona Minett , PR Coach
About the video: Brand Mood Board
Overview
“Let's turn the tables and look inward. Who are you? What do you stand for? What is your messaging? What do you want to say to a journalist? How can we conceptualise our brand to find our unique voice? ”
In this video lesson Fiona Minett addresses the topic: Brand Mood Board, which is part of the Domestika online course: Public Relations for Creatives and Creators. Discover the tools and techniques needed to run powerful PR campaigns that turn your passion into a successful career.
Partial transcription of the video
“Brand Mood Board In this lesson, we'll turn the tables. We'll look inward at you and what you're all about. We want to look at your ethos and any kind of brand vision. We want to look at the messaging that you're wanting to get across in your PR outreach. To do that, we'll build out a little brand mood board to piece together these elements and give you a thread that is consistent and you can keep coming back to as you're building out your toolkit but also, beyond as you start your PR outreach. What I've got with me now is some samples and reference points for my client, Hide & Hammer. I'll...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Public Relations for Creatives and Creators
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Category
Marketing & Business -
Areas
Communication, Content Marketing, Creative Consulting, Digital Marketing, Marketing
Fiona Minett
A course by Fiona Minett
Fiona Minett is a PR coach based in Buckinghamshire, England, who specializes in working with entrepreneurs, creatives, and small businesses. She completed a degree in art history at Oxford Brookes University and, after graduating, began a work placement in a PR agency where she worked on everything from client pitches to strategy creation. After developing a passion for the job, she took on a full-time in-house role before going freelance six months later, starting her own boutique PR agency in 2011.
Fiona worked on press days and media events attended by Cosmopolitan, Marie Claire, Wired, the BBC, and more. She’s also worked with international celebrities and collaborated on events like The Brit Awards. After the birth of her daughter five years later, Fiona put her agency on pause and took a new approach to PR, teaching creators and creatives how to take control of their own public relations to reach their target audiences. She also shares her expertise online under Boss Your PR.
- 100% positive reviews (30)
- 1,125 students
- 18 lessons (3h 37m)
- 17 additional resources (8 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
