Public Relations for Creatives and Creators
Content Questionnaire
A course by Fiona Minett , PR Coach
About the video: Content Questionnaire
Overview
“In this lesson, we are going to look for your hook. What is it about your story that will be perfect for the media? Because when it comes to pitching to the media, you can’t pitch a story if you haven’t got a story to tell. I guarantee you will have one; the trick is just uncovering it. ”
In this video lesson Fiona Minett addresses the topic: Content Questionnaire, which is part of the Domestika online course: Public Relations for Creatives and Creators. Discover the tools and techniques needed to run powerful PR campaigns that turn your passion into a successful career.
Partial transcription of the video
“Content Questionnaire In this lesson, we'll look for your hook. What is the story about you, your brand, and what you create that will be of interest to the media? We have got to uncover it. You can't pitch a story if you haven't got a story to tell. I guarantee you, there is a story in there. We are all more interesting than we might think we are. There is something that we can pull out for you to sell as part of your PR toolkit. I'll get you thinking about three questions. The first question is, what is special about me or my brand? I want you to apply this to yourself. Start getting obje...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Public Relations for Creatives and Creators
-
Category
Marketing & Business -
Areas
Communication, Content Marketing, Creative Consulting, Digital Marketing, Marketing
Fiona Minett
A course by Fiona Minett
Fiona Minett is a PR coach based in Buckinghamshire, England, who specializes in working with entrepreneurs, creatives, and small businesses. She completed a degree in art history at Oxford Brookes University and, after graduating, began a work placement in a PR agency where she worked on everything from client pitches to strategy creation. After developing a passion for the job, she took on a full-time in-house role before going freelance six months later, starting her own boutique PR agency in 2011.
Fiona worked on press days and media events attended by Cosmopolitan, Marie Claire, Wired, the BBC, and more. She’s also worked with international celebrities and collaborated on events like The Brit Awards. After the birth of her daughter five years later, Fiona put her agency on pause and took a new approach to PR, teaching creators and creatives how to take control of their own public relations to reach their target audiences. She also shares her expertise online under Boss Your PR.
- 100% positive reviews (30)
- 1,125 students
- 18 lessons (3h 37m)
- 17 additional resources (8 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
