Public Relations for Creatives and Creators
What Is in a PR Toolkit?
A course by Fiona Minett , PR Coach
About the video: What Is in a PR Toolkit?
Overview
“In this lesson, we’re going to look more in-depth into what you will create in your PR toolkit. ”
In this video lesson Fiona Minett addresses the topic: What Is in a PR Toolkit?, which is part of the Domestika online course: Public Relations for Creatives and Creators. Discover the tools and techniques needed to run powerful PR campaigns that turn your passion into a successful career.
Partial transcription of the video
“What Is in a PR Toolkit? In this lesson, we'll take a closer look at the components that will make up your DIY PR toolkit. What is a PR toolkit and why do you need one? PR toolkit is a way of bringing all of the puzzle pieces of you and your brand together. You only get one shot with a journalist. You only get one shot with an opportunity. You need to have everything in place, those foundational building blocks to make the most of any opportunity that is presented to you. Let's look at it this way. If you were to feel bold and think, "I'll approach a journalist." And you reach out to someon...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Public Relations for Creatives and Creators
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Category
Marketing & Business -
Areas
Communication, Content Marketing, Creative Consulting, Digital Marketing, Marketing
Fiona Minett
A course by Fiona Minett
Fiona Minett is a PR coach based in Buckinghamshire, England, who specializes in working with entrepreneurs, creatives, and small businesses. She completed a degree in art history at Oxford Brookes University and, after graduating, began a work placement in a PR agency where she worked on everything from client pitches to strategy creation. After developing a passion for the job, she took on a full-time in-house role before going freelance six months later, starting her own boutique PR agency in 2011.
Fiona worked on press days and media events attended by Cosmopolitan, Marie Claire, Wired, the BBC, and more. She’s also worked with international celebrities and collaborated on events like The Brit Awards. After the birth of her daughter five years later, Fiona put her agency on pause and took a new approach to PR, teaching creators and creatives how to take control of their own public relations to reach their target audiences. She also shares her expertise online under Boss Your PR.
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- 1,125 students
- 18 lessons (3h 37m)
- 17 additional resources (8 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
