Public Relations for Creatives and Creators
Press Release 1
A course by Fiona Minett , PR Coach
About the video: Press Release 1
Overview
“Here we’re going to unpick the mystery surrounding the humble press release. ”
In this video lesson Fiona Minett addresses the topic: Press Release 1, which is part of the Domestika online course: Public Relations for Creatives and Creators. Discover the tools and techniques needed to run powerful PR campaigns that turn your passion into a successful career.
Partial transcription of the video
“Press Release In this lesson, we'll unpick the mystery of the humble press release. It's something that often intimidates people but it's all about getting the key information across to the people that need to read it. What is a press release? A press release is simply a page, a passage of writing that explains who you are, what you do, and why it should be of interest to a journalist. It might explain a new launch, promote a new collaboration, or share news, or an award win. Different releases will serve different purposes, but in essence, the main aim is to get the key information across....”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Public Relations for Creatives and Creators
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Category
Marketing & Business -
Areas
Communication, Content Marketing, Creative Consulting, Digital Marketing, Marketing
Fiona Minett
A course by Fiona Minett
Fiona Minett is a PR coach based in Buckinghamshire, England, who specializes in working with entrepreneurs, creatives, and small businesses. She completed a degree in art history at Oxford Brookes University and, after graduating, began a work placement in a PR agency where she worked on everything from client pitches to strategy creation. After developing a passion for the job, she took on a full-time in-house role before going freelance six months later, starting her own boutique PR agency in 2011.
Fiona worked on press days and media events attended by Cosmopolitan, Marie Claire, Wired, the BBC, and more. She’s also worked with international celebrities and collaborated on events like The Brit Awards. After the birth of her daughter five years later, Fiona put her agency on pause and took a new approach to PR, teaching creators and creatives how to take control of their own public relations to reach their target audiences. She also shares her expertise online under Boss Your PR.
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- 18 lessons (3h 37m)
- 17 additional resources (8 files)
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- Audio: English
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- Level: Beginner
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