Public Relations for Creatives and Creators
Best Practices
A course by Fiona Minett , PR Coach
About the video: Best Practices
Overview
“In this lesson, I will share some simple, best practice principles when it comes to PR outreach. ”
In this video lesson Fiona Minett addresses the topic: Best Practices, which is part of the Domestika online course: Public Relations for Creatives and Creators. Discover the tools and techniques needed to run powerful PR campaigns that turn your passion into a successful career.
Partial transcription of the video
“Best Practices In this lesson, we will look at how we can start to put your glorious PR toolkit into action by looking at some best practice principles for your PR outreach. It's hard to get it right 100% of the time. Journalists have different preferences. There are subtleties and nuances in terms of approaching different types of media, but if you follow a best practice approach, you give yourself the best chance of hitting the most results with your outreach. The first thing to note here is to gain more of an understanding about what a journalist might be working on at any given time. He...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Public Relations for Creatives and Creators
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Category
Marketing & Business -
Areas
Communication, Content Marketing, Creative Consulting, Digital Marketing, Marketing
Fiona Minett
A course by Fiona Minett
Fiona Minett is a PR coach based in Buckinghamshire, England, who specializes in working with entrepreneurs, creatives, and small businesses. She completed a degree in art history at Oxford Brookes University and, after graduating, began a work placement in a PR agency where she worked on everything from client pitches to strategy creation. After developing a passion for the job, she took on a full-time in-house role before going freelance six months later, starting her own boutique PR agency in 2011.
Fiona worked on press days and media events attended by Cosmopolitan, Marie Claire, Wired, the BBC, and more. She’s also worked with international celebrities and collaborated on events like The Brit Awards. After the birth of her daughter five years later, Fiona put her agency on pause and took a new approach to PR, teaching creators and creatives how to take control of their own public relations to reach their target audiences. She also shares her expertise online under Boss Your PR.
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- 1,125 students
- 18 lessons (3h 37m)
- 17 additional resources (8 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
