Public Relations for Creatives and Creators
Understanding the Media
A course by Fiona Minett , PR Coach
About the video: Understanding the Media
Overview
“I will share some insight into how print media works and touch on the sheer scale of opportunities out there for you to get your work seen by your ideal audience. ”
In this video lesson Fiona Minett addresses the topic: Understanding the Media, which is part of the Domestika online course: Public Relations for Creatives and Creators. Discover the tools and techniques needed to run powerful PR campaigns that turn your passion into a successful career.
Partial transcription of the video
“Understanding the Media In this lesson, we'll dive further into one of those key avenues of visibility. We'll look at print media. We'll look at some magazines and start to pull apart these magazines and understand where the opportunity lies for you within those pages. Although the way we're consuming media is changing, print media still holds huge relevance for an audience. The names that you see in print media, whether it's "Elle," "Vogue," "Elle Decoration," "Elle Decor," " Us Weekly," or "People," are familiar names to a lot of us and this is where the power lies. If you can get within ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Public Relations for Creatives and Creators
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Category
Marketing & Business -
Areas
Communication, Content Marketing, Creative Consulting, Digital Marketing, Marketing
Fiona Minett
A course by Fiona Minett
Fiona Minett is a PR coach based in Buckinghamshire, England, who specializes in working with entrepreneurs, creatives, and small businesses. She completed a degree in art history at Oxford Brookes University and, after graduating, began a work placement in a PR agency where she worked on everything from client pitches to strategy creation. After developing a passion for the job, she took on a full-time in-house role before going freelance six months later, starting her own boutique PR agency in 2011.
Fiona worked on press days and media events attended by Cosmopolitan, Marie Claire, Wired, the BBC, and more. She’s also worked with international celebrities and collaborated on events like The Brit Awards. After the birth of her daughter five years later, Fiona put her agency on pause and took a new approach to PR, teaching creators and creatives how to take control of their own public relations to reach their target audiences. She also shares her expertise online under Boss Your PR.
- 100% positive reviews (30)
- 1,125 students
- 18 lessons (3h 37m)
- 17 additional resources (8 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
