Public Relations for Creatives and Creators
Create Your Lookbook
A course by Fiona Minett , PR Coach
About the video: Create Your Lookbook
Overview
“Now I will talk you through lookbooks; what are they, how do we create one and what they might look like. ”
In this video lesson Fiona Minett addresses the topic: Create Your Lookbook, which is part of the Domestika online course: Public Relations for Creatives and Creators. Discover the tools and techniques needed to run powerful PR campaigns that turn your passion into a successful career.
Partial transcription of the video
“Create Your Lookbook In this lesson, we will talk about lookbooks. What are they? How do we make them? What purpose do they serve? Firstly, a lookbook is a PDF or a printed document that showcases the work of a brand or creative. In the world of fashion, lookbooks have long been a part of the PR and marketing strategy. They are a great way to showcase a brand, the offer, new collections, and introduce a concept to a journalist or stylist. Here is a Tiffany & Co. lookbook. This gives a great flavour of what Tiffany & Co. offer. It introduces the product with some glorious lifestyle imagery, ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Public Relations for Creatives and Creators
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Category
Marketing & Business -
Areas
Communication, Content Marketing, Creative Consulting, Digital Marketing, Marketing
Fiona Minett
A course by Fiona Minett
Fiona Minett is a PR coach based in Buckinghamshire, England, who specializes in working with entrepreneurs, creatives, and small businesses. She completed a degree in art history at Oxford Brookes University and, after graduating, began a work placement in a PR agency where she worked on everything from client pitches to strategy creation. After developing a passion for the job, she took on a full-time in-house role before going freelance six months later, starting her own boutique PR agency in 2011.
Fiona worked on press days and media events attended by Cosmopolitan, Marie Claire, Wired, the BBC, and more. She’s also worked with international celebrities and collaborated on events like The Brit Awards. After the birth of her daughter five years later, Fiona put her agency on pause and took a new approach to PR, teaching creators and creatives how to take control of their own public relations to reach their target audiences. She also shares her expertise online under Boss Your PR.
- 100% positive reviews (30)
- 1,125 students
- 18 lessons (3h 37m)
- 17 additional resources (8 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
