Public Relations for Creatives and Creators
Samples
A course by Fiona Minett , PR Coach
About the video: Samples
Overview
“In this lesson, we will look at how you can include samples or sampling within your PR toolkit. ”
In this video lesson Fiona Minett addresses the topic: Samples, which is part of the Domestika online course: Public Relations for Creatives and Creators. Discover the tools and techniques needed to run powerful PR campaigns that turn your passion into a successful career.
Partial transcription of the video
“Samples In this lesson, we will look at how samples and sampling can play a big role in your DIY PR toolkit. What is a sample? A sample is essentially a product that you can send to a journalist to represent your brand. If it's a product, it'll be something that can be couriered or delivered via post, which the journalist can get a feel for or take a look at. They can review it, they can sample it. This is a great way of increasing your chances of coverage. If you are not product-based, then think about how you can allow a journalist to sample your offer. Whether this is allowing them to ex...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Public Relations for Creatives and Creators
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Category
Marketing & Business -
Areas
Communication, Content Marketing, Creative Consulting, Digital Marketing, Marketing
Fiona Minett
A course by Fiona Minett
Fiona Minett is a PR coach based in Buckinghamshire, England, who specializes in working with entrepreneurs, creatives, and small businesses. She completed a degree in art history at Oxford Brookes University and, after graduating, began a work placement in a PR agency where she worked on everything from client pitches to strategy creation. After developing a passion for the job, she took on a full-time in-house role before going freelance six months later, starting her own boutique PR agency in 2011.
Fiona worked on press days and media events attended by Cosmopolitan, Marie Claire, Wired, the BBC, and more. She’s also worked with international celebrities and collaborated on events like The Brit Awards. After the birth of her daughter five years later, Fiona put her agency on pause and took a new approach to PR, teaching creators and creatives how to take control of their own public relations to reach their target audiences. She also shares her expertise online under Boss Your PR.
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- 1,125 students
- 18 lessons (3h 37m)
- 17 additional resources (8 files)
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- Available on the app
- Audio: English
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- Level: Beginner
- Unlimited access forever
