Public Relations for Creatives and Creators
Press Release 2
A course by Fiona Minett , PR Coach
About the video: Press Release 2
Overview
“I'll give you some tips when developing a press release.”
In this video lesson Fiona Minett addresses the topic: Press Release 2, which is part of the Domestika online course: Public Relations for Creatives and Creators. Discover the tools and techniques needed to run powerful PR campaigns that turn your passion into a successful career.
Partial transcription of the video
“Press Release Now, I'll give you some quick-fire tips and things to remember when you are writing your press release. First, keep it to one page if you can. Two pages are the absolute maximum if you have amazing stuff to say or fantastic imagery. One page is usually plenty, as you see from the examples, to marry the text and the imagery in the best way. Next up is triple check twice any grammar and spelling because journalists see so much in a day, they're looking for little niggles or reasons so they can swipe your press release aside. Please don't give them that opportunity. Your press re...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Public Relations for Creatives and Creators
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Category
Marketing & Business -
Areas
Communication, Content Marketing, Creative Consulting, Digital Marketing, Marketing
Fiona Minett
A course by Fiona Minett
Fiona Minett is a PR coach based in Buckinghamshire, England, who specializes in working with entrepreneurs, creatives, and small businesses. She completed a degree in art history at Oxford Brookes University and, after graduating, began a work placement in a PR agency where she worked on everything from client pitches to strategy creation. After developing a passion for the job, she took on a full-time in-house role before going freelance six months later, starting her own boutique PR agency in 2011.
Fiona worked on press days and media events attended by Cosmopolitan, Marie Claire, Wired, the BBC, and more. She’s also worked with international celebrities and collaborated on events like The Brit Awards. After the birth of her daughter five years later, Fiona put her agency on pause and took a new approach to PR, teaching creators and creatives how to take control of their own public relations to reach their target audiences. She also shares her expertise online under Boss Your PR.
- 100% positive reviews (30)
- 1,125 students
- 18 lessons (3h 37m)
- 17 additional resources (8 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
