Public Relations for Creatives and Creators
Website
A course by Fiona Minett , PR Coach
About the video: Website
Overview
“Let's explore some of the basic needs of a brilliant website that will work hard for you, and I will show you what I'm planning to do to the Hide & Hammer website when it comes to getting it working well as part of my PR Toolkit. ”
In this video lesson Fiona Minett addresses the topic: Website, which is part of the Domestika online course: Public Relations for Creatives and Creators. Discover the tools and techniques needed to run powerful PR campaigns that turn your passion into a successful career.
Partial transcription of the video
“Website In this lesson, we are going to look at the key owned media that you have or will build, which is your website. To talk you through how to make your website work hard for you as part of your toolkit, I am going to reference the Hide & Hammer website. Firstly, you want to have a website that does the job in terms of connecting with journalists. You want a website that represents you, your ethos, and your messaging clearly, but also a website that is a vehicle for you to prove your power, value, and expertise. We want it to work hard for you in that respect. We also want it to work ha...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Public Relations for Creatives and Creators
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Category
Marketing & Business -
Areas
Communication, Content Marketing, Creative Consulting, Digital Marketing, Marketing
Fiona Minett
A course by Fiona Minett
Fiona Minett is a PR coach based in Buckinghamshire, England, who specializes in working with entrepreneurs, creatives, and small businesses. She completed a degree in art history at Oxford Brookes University and, after graduating, began a work placement in a PR agency where she worked on everything from client pitches to strategy creation. After developing a passion for the job, she took on a full-time in-house role before going freelance six months later, starting her own boutique PR agency in 2011.
Fiona worked on press days and media events attended by Cosmopolitan, Marie Claire, Wired, the BBC, and more. She’s also worked with international celebrities and collaborated on events like The Brit Awards. After the birth of her daughter five years later, Fiona put her agency on pause and took a new approach to PR, teaching creators and creatives how to take control of their own public relations to reach their target audiences. She also shares her expertise online under Boss Your PR.
- 100% positive reviews (30)
- 1,125 students
- 18 lessons (3h 37m)
- 17 additional resources (8 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
