Public Relations for Creatives and Creators

A course by Fiona Minett
PR Coach. Oxford, United Kingdom.
Joined October 2021
, PR Coach

Discover the tools and techniques needed to run powerful PR campaigns that turn your passion into a successful career

  • 100% positive reviews (4)
  • 240 students
  • Audio: English
  • English, Spanish, Portuguese, German, French, Italian, Polish, Dutch

Discover the tools and techniques needed to run powerful PR campaigns that turn your passion into a successful career



  • 100% positive reviews (4)
  • 240 students
  • 18 lessons (3h 37m)
  • 17 additional resources (8 files)
  • Online and at your own pace
  • Available on the app
  • Audio: English
  • English, Spanish, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

PR is powerful: it propels businesses, grows audiences, and accelerates success. Fiona Minett is a PR coach who specializes in helping entrepreneurs, creatives, and small businesses succeed through creative public relations. She has worked on events like The Brit Awards and shares her expertise online under Boss Your PR.

In this online course, Fiona teaches you how to develop a custom PR toolkit, featuring a press release, imagery, and more. Discover how to run impactful campaigns and help your brand connect with its target audience. Are you ready to transform your passion into a career?

What will you learn in this online course?

Course table of contents

  • U1
    U1. Introduction
  • U2
    U2. Understanding PR
  • U3
    U3. The Ideal PR Toolkit
  • U4
    U4. Creating a PR Toolkit
  • U5
    U5. Outreach and Coverage
  • FP
    FP Final project
View details

Begin the course by getting to know PR coach Fiona Minett. Discover how she went from studying art history to creating her own boutique PR agency, along with the influences that inspire her.

Dive into PR and the importance of creating a PR toolkit. Then explore different ways to reach your target audience, from traditional media to podcasting. Learn how print media works along with the different ways to get your work seen.

Discover what a PR toolkit is and what it includes. Create a brand mood board based on your purpose and decide on a hook that makes you stand out from the crowd, taking into consideration your USP, your “why”, and more.

Time to create your toolkit, starting with your imagery before moving on to the press release. Add samples and discover the key social media platforms to focus on. Explore the importance of having a good website before creating a lookbook showcasing a collection or range.

Discover best practices for PR outreach with your toolkit completed. Uncover quick ways to get coverage. Then, to finish the course, Fiona offers her advice on how to make the most of that coverage by sharing it online.

What is this course's project?

Build your own PR toolkit featuring imagery, samples, a lookbook, and more.

Who is this online course for?

This course is for anyone with an interest in learning to run PR campaigns and reach their target audience across multiple platforms.

Requirements and materials

No previous knowledge is needed.

In terms of materials, you will need a device with access to Canva, Microsoft Word, and Google Drive, or similar programs.


Reviews

240 Students
4 Reviews
100% Positive ratings

Fiona Minett

A course by Fiona Minett

Teacher Plus
PR Coach

Fiona Minett is a PR coach based in Buckinghamshire, England, who specializes in working with entrepreneurs, creatives, and small businesses. She completed a degree in art history at Oxford Brookes University and, after graduating, began a work placement in a PR agency where she worked on everything from client pitches to strategy creation. After developing a passion for the job, she took on a full-time in-house role before going freelance six months later, starting her own boutique PR agency in 2011.

Fiona worked on press days and media events attended by Cosmopolitan, Marie Claire, Wired, the BBC, and more. She’s also worked with international celebrities and collaborated on events like The Brit Awards. After the birth of her daughter five years later, Fiona put her agency on pause and took a new approach to PR, teaching creators and creatives how to take control of their own public relations to reach their target audiences. She also shares her expertise online under Boss Your PR.


Content

  • U1

    Introduction

    • Influences
    • About Me
  • U2

    Understanding PR

    • Understanding the Media
    • Avenues of Visibility
    • What Is PR, and Why Do You Need a PR Toolkit?
  • U3

    The Ideal PR Toolkit

    • Content Questionnaire
    • Brand Mood Board
    • What Is in a PR Toolkit?
  • U4

    Creating a PR Toolkit

    • Create Your Imagery
    • Press Release 1
    • Press Release 2
    • Samples
    • Social Media
    • Website
    • Create Your Lookbook
  • U5

    Outreach and Coverage

    • Leverage Your Coverage
    • Claim Your Coverage
    • Best Practices
  • FP

    Final project

    • Public Relations for Creatives and Creators

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates
    Plus

    If you're a Plus or PRO member, or a student of a Mentored course, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


FAQs

Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus or PRO member, or a student of a Mentored course, when you complete a course you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates
Public Relations for Creatives and Creators. Marketing, and Business course by Fiona Minett

Public Relations for Creatives and Creators

A course by Fiona Minett
PR Coach. Oxford, United Kingdom.
Joined October 2021
  • 100% positive reviews (4)
  • 240 students