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    Public Relations for Creatives and Creators

    A course by Fiona MinettPR Coach

    Public Relations for Creatives and Creators

    PR is powerful: it propels businesses, grows audiences, and accelerates success. Fiona Minett is a PR coach who specializes in helping entrepreneurs, creatives, and small businesses succeed through creative public relations. She has worked on events like The Brit Awards and shares her expertise online under Boss Your PR.

    In this online course, Fiona teaches you how to develop a custom PR toolkit, featuring a press release, imagery, and more. Discover how to run impactful campaigns and help your brand connect with its target audience. Are you ready to transform your passion into a career?

    What will you learn in this online course?

    18 lessons & 17 downloads

    View all lessons ↓

    What's included in this course?

    Begin the course by getting to know PR coach Fiona Minett. Discover how she went from studying art history to creating her own boutique PR agency, along with the influences that inspire her.

    Dive into PR and the importance of creating a PR toolkit. Then explore different ways to reach your target audience, from traditional media to podcasting. Learn how print media works along with the different ways to get your work seen.

    Discover what a PR toolkit is and what it includes. Create a brand mood board based on your purpose and decide on a hook that makes you stand out from the crowd, taking into consideration your USP, your “why”, and more.

    Time to create your toolkit, starting with your imagery before moving on to the press release. Add samples and discover the key social media platforms to focus on. Explore the importance of having a good website before creating a lookbook showcasing a collection or range.

    Discover best practices for PR outreach with your toolkit completed. Uncover quick ways to get coverage. Then, to finish the course, Fiona offers her advice on how to make the most of that coverage by sharing it online.

    What is this course's project?

    Build your own PR toolkit featuring imagery, samples, a lookbook, and more.

    Public Relations for Creatives and Creators

    Who is this online course for?

    This course is for anyone with an interest in learning to run PR campaigns and reach their target audience across multiple platforms.

    Requirements and materials

    No previous knowledge is needed.

    In terms of materials, you will need a device with access to Canva, Microsoft Word, and Google Drive, or similar programs.

    Public Relations for Creatives and Creators

    Reviews

    1,218
    Students
    30
    Reviews
    100%
    Positive ratings
    • jodie_br
      2 years ago

      Vital PR content delivered in a very effective way.

    • emely_4
      2 years ago

      Great course for beginners that need to have a kick-start regarding Public Relations. It includes all the basics to develop a PR toolkit. Recommended if you are new to the PR world.

    • velez_maritza_81
      3 years ago

      Buenos contenidos!!!

    • marjanovicfedor
      3 years ago

      Beautiful! Simple, filled with great tips and tricks, practical, learning the process of PR on Fionas example and making your own PR toolkit with her. Recommended!

    • melaniewoods
      3 years ago

      We done on a great course simplifying public relations.

    More reviews
    Fiona Minett
    Fiona Minett is a PR coach based in Buckinghamshire, England, who specializes in working with entrepreneurs, creatives, and small businesses. She completed a degree in art history at Oxford Brookes University and, after graduating, began a work placement in a PR agency where she worked on everything from client pitches to strategy creation. After developing a passion for the job, she took on a full-time in-house role before going freelance six months later, starting her own boutique PR agency in 2011.

    Fiona worked on press days and media events attended by Cosmopolitan, Marie Claire, Wired, the BBC, and more. She’s also worked with international celebrities and collaborated on events like The Brit Awards. After the birth of her daughter five years later, Fiona put her agency on pause and took a new approach to PR, teaching creators and creatives how to take control of their own public relations to reach their target audiences. She also shares her expertise online under Boss Your PR.

    Content

    • U1

      Introduction

      • About Me
      • Influences
    • U2

      Understanding PR

      • What Is PR, and Why Do You Need a PR Toolkit?
      • Avenues of Visibility
      • Understanding the Media
    • U3

      The Ideal PR Toolkit

      • What Is in a PR Toolkit?
      • Brand Mood Board
      • Content Questionnaire
    • U4

      Creating a PR Toolkit

      • Create Your Imagery
      • Press Release 1
      • Press Release 2
      • Samples
      • Social Media
      • Website
      • Create Your Lookbook
    • U5

      Outreach and Coverage

      • Best Practices
      • Claim Your Coverage
      • Leverage Your Coverage
    • FP

      Final project

      • Public Relations for Creatives and Creators

    What to expect from a Domestika course

    • Learn at your own pace

      Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

    • Learn from the best professionals

      Learn valuable methods and techniques explained by top experts in the creative sector.

    • Meet expert teachers

      Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

    • Certificates

      PLUS

      If you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

    • Get front-row seats

      Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

    • Share knowledge and ideas

      Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

    • Connect with a global creative community

      The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

    • Watch professionally produced courses

      Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.

    FAQs

    This course is designed for individuals with some basic understanding of PR or related fields, making it ideal for intermediates and ambitious beginners ready to learn DIY PR strategies.

    You’ll need access to Canva, Google Drive, and basic social media platforms. A computer with internet access is essential for completing course activities and building your PR toolkit.

    You’ll learn how to set up a PR toolkit, write press releases, conduct media outreach, build journalist relationships, and leverage social media to enhance brand visibility and credibility.

    The course teaches practical techniques for nurturing journalist relationships, pitching to editors, submitting to magazines, and optimizing your PR approach for better editorial coverage.

    Yes, the curriculum covers blogging, using Tumblr, connecting with influencers, and creating compelling brand stories, specifically tailored for fashion and creative industries.

    The module includes setting up media contact lists, crafting press materials, creating PR graphics in Canva, organizing press assets, and strategies for sharing materials with journalists.

    Yes, the course includes guidance on pitching products to celebrities, building influencer partnerships, and leveraging relationships for increased brand exposure.

    Areas

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