Editorial Strategy for Unique Branded Content

Creating a newsletter

A course by Morgane Escoffier , Branded Content Manager

100% positive reviews (17)

869 students

Audio: French

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About the video: Creating a newsletter

Overview

“You'll learn how to choose an angle to create a newsletter and bring it to life through Mailchimp. ”

In this video lesson Morgane Escoffier addresses the topic: Creating a newsletter, which is part of the Domestika online course: Editorial Strategy for Unique Branded Content. Discover the secrets of successful branding by creating a compelling editorial line and original content for social media.

Partial transcription of the video

“Create a newsletter In this lesson, we will learn how to choose an angle for a newsletter and bring it to life on Mailchimp. We will implement everything we learned in this course to create this content. Put into practice everything you have already written down on the brand: its character, your target, your editorial line... This is when the planets align! We saw in the previous lesson that collaborating with creators can add a lot of value to your brand. Creating a newsletter can be a good way, to start a relationship or not to be forgotten. This is interesting content, because it helps m...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Editorial Strategy for Unique Branded Content

Level: Beginner
100% positive reviews (17)
869 students
5 units
14 lessons (2h 0m)
5 downloads

Category
Marketing & Business
Software
Canva, Mailchimp
Areas
Brand Strategy, Branding & Identity, Content Marketing, Marketing, Storytelling

Morgane Escoffier

A course by Morgane Escoffier

Teacher Plus

Branded Content Manager

Morgane Escoffier studied human sciences in Paris before entering CELSA. After early professional experience and a long-standing collaboration with Le Bon Marché, she is now head of the editorial department at Ogilvy.

Her day-to-day life is peppered with what she loves most: coming up with ideas and defining editorial strategies for brands, to help them tell their story and find their voice. Throughout her career, she has collaborated with Kenzo Parfums, Lacoste, Canal+, Michelin, and Action Against Hunger. She also produces podcasts, such as Amour.