Editorial Strategy for Unique Branded Content

Overview

“I will address a very important element: the tone. You will learn to find it and define it so that you can differentiate yourself. ”

In this video lesson Morgane Escoffier addresses the topic: Set tone, which is part of the Domestika online course: Editorial Strategy for Unique Branded Content. Discover the secrets of successful branding by creating a compelling editorial line and original content for social media.

Partial transcription of the video

“Set tone In this lesson, we are going to discuss a very important element: your tone. The way you speak is also important than what you show. At the agency, many brands come to see us to redefine only their tonality. They already have a platform, but they need to know how to express themselves. For example, recently, we worked with Action Against Hunger to redefine activism, what it means to them, how activist Action Against Hunger is and the words they should use so that their targets understand their activism. A tone affects on the perception we have of a brand. Within the same brand, peo...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Editorial Strategy for Unique Branded Content

• Level: Beginner
• 100% positive reviews (17)
• 869 students
• 5 units
• 14 lessons (2h 0m)
• 5 downloads

• Category

  Marketing & Business

• Software

  Canva, Mailchimp

• Areas

  Brand Strategy, Branding & Identity, Content Marketing, Marketing, Storytelling