Editorial Strategy for Unique Branded Content

Overview

“All your content is a showcase for your brand. In this lesson, I will talk about an essential content: the editorial. It's a text that tells who you are and that you can use anywhere, anytime, orally or in writing.”

In this video lesson Morgane Escoffier addresses the topic: Writing your editorial, which is part of the Domestika online course: Editorial Strategy for Unique Branded Content. Discover the secrets of successful branding by creating a compelling editorial line and original content for social media.

Partial transcription of the video

“Write your editorial In this lesson, since we have the basics of a good editorial strategy and design, we are going to move on to writing your editorial. All your content is brand showcases. And in this lesson, we are going to focus on an essential content: your editorial. This text can be useful to you everywhere, all the time, in writing as well as orally. To write this text, your editorial, you will have to use of everything you have learned so far. Editorial line, tone element, it's time to put everything into practice. This text is very important, because it will allow whoever reads or...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Editorial Strategy for Unique Branded Content

• Level: Beginner
• 100% positive reviews (17)
• 869 students
• 5 units
• 14 lessons (2h 0m)
• 5 downloads

• Category

  Marketing & Business

• Software

  Canva, Mailchimp

• Areas

  Brand Strategy, Branding & Identity, Content Marketing, Marketing, Storytelling