Editorial Strategy for Unique Branded Content
The editorial line
A course by Morgane Escoffier , Branded Content Manager
Joined August 2021
Joined August 2021
About the video: The editorial line
Overview
“You will learn how to define your editorial line: the guideline that will be the backbone of your content strategy. ”
In this video lesson Morgane Escoffier addresses the topic: The editorial line, which is part of the Domestika online course: Editorial Strategy for Unique Branded Content. Discover the secrets of successful branding by creating a compelling editorial line and original content for social media.
Partial transcription of the video
“The editorial line In this lesson, we will learn how to define your editorial line, The red wire, the backbone of your content strategy. The editorial line defines your strategy and your vision, it ensures consistency between your speeches, it is the common thread of your content. So you need to know who you are and what values you hold dear. Your editorial line must reflect your brand, who you are, your vision, your values. She should look like you. So you need to know who you are and what are the values that are dear to you. To help you, you can work with a model that I find very interest...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Editorial Strategy for Unique Branded Content
-
Category
Marketing & Business -
Software
Canva, Mailchimp -
Areas
Brand Strategy, Branding & Identity, Content Marketing, Marketing, Storytelling
Morgane Escoffier
A course by Morgane Escoffier
Morgane Escoffier studied human sciences in Paris before entering CELSA. After early professional experience and a long-standing collaboration with Le Bon Marché, she is now head of the editorial department at Ogilvy.
Her day-to-day life is peppered with what she loves most: coming up with ideas and defining editorial strategies for brands, to help them tell their story and find their voice. Throughout her career, she has collaborated with Kenzo Parfums, Lacoste, Canal+, Michelin, and Action Against Hunger. She also produces podcasts, such as Amour.
- 100% positive reviews (17)
- 892 students
- 14 lessons (2h 0m)
- 20 additional resources (5 files)
- Online and at your own pace
- Available on the app
- Audio: French
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
Canva
MailchimpCategory
Areas
