Editorial Strategy for Unique Branded Content

Overview

“To begin, I will introduce myself and tell you where I come from, who I am, what my job is. I will ask you to do the same. ”

In this video lesson Morgane Escoffier addresses the topic: Presentation, which is part of the Domestika online course: Editorial Strategy for Unique Branded Content. Discover the secrets of successful branding by creating a compelling editorial line and original content for social media.

Partial transcription of the video

“Presentation Hello, welcome to my course. I am Morgane Escoffier. I manage the brand content division of Ogilvy Paris, city where I was born and where I grew up. I studied humanities at university, then a master's degree at CELSA, a school of communication. When I was younger, I wanted to be a journalist. And then, I discovered philosophy and sociology. It was a click. I had to find a job who can combine writing, editing, but also understanding the world and people. I do a job that is at the crossroads of many others, between strategy, writing and production. I quickly understood that it wa...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Editorial Strategy for Unique Branded Content

• Level: Beginner
• 100% positive reviews (17)
• 869 students
• 5 units
• 14 lessons (2h 0m)
• 5 downloads

• Category

  Marketing & Business

• Software

  Canva, Mailchimp

• Areas

  Brand Strategy, Branding & Identity, Content Marketing, Marketing, Storytelling