Editorial Strategy for Unique Branded Content

Overview

“To have a fair and powerful editorial strategy, there are three ingredients to take into account: the story of course, the emotions, the relevance and the multiplicity of formats. ”

In this video lesson Morgane Escoffier addresses the topic: Editorial strategy: the basics, which is part of the Domestika online course: Editorial Strategy for Unique Branded Content. Discover the secrets of successful branding by creating a compelling editorial line and original content for social media.

Partial transcription of the video

“Editorial strategy: the basics In this lesson we will cover the basics of a good editorial strategy. The basics of a good editorial strategy To build an impactful editorial strategy, we have three ingredients: logos, pathos and ethos. Logos is the substance, the clarity of the message, the logic of the reasoning and the quality of your examples. Pathos is emotion. It is a content capable of playing on the emotional which will become very persuasive as soon as he is able to appeal to our imagination. It is thanks to him that the public will be able to identify with your arguments and the mos...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Editorial Strategy for Unique Branded Content

• Level: Beginner
• 100% positive reviews (17)
• 875 students
• 5 units
• 14 lessons (2h 0m)
• 5 downloads

• Category

  Marketing & Business

• Software

  Canva, Mailchimp

• Areas

  Brand Strategy, Branding & Identity, Content Marketing, Marketing, Storytelling