Editorial Strategy for Unique Branded Content

Overview

“In this lesson, I'm going to teach you how to write down some rules to frame the tonality. ”

In this video lesson Morgane Escoffier addresses the topic: The essential rules, which is part of the Domestika online course: Editorial Strategy for Unique Branded Content. Discover the secrets of successful branding by creating a compelling editorial line and original content for social media.

Partial transcription of the video

“The essential rules In this lesson, we are going to talk about the rules related to your tone. Once you have your pillars of expression and your explanatory texts, you can tackle the rules. You can have rules for each expression pillar. Your rules should be simple and easy to understand. They will help you to be sure that what you write is in line with the character of your brand. It is very useful for us to have this kind of documents and of course it is for our customers as well. It allows you to have at a glance the fundamentals of a tone and therefore to remain consistent, regardless of...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Editorial Strategy for Unique Branded Content

• Level: Beginner
• 100% positive reviews (17)
• 869 students
• 5 units
• 14 lessons (2h 0m)
• 5 downloads

• Category

  Marketing & Business

• Software

  Canva, Mailchimp

• Areas

  Brand Strategy, Branding & Identity, Content Marketing, Marketing, Storytelling