Editorial Strategy for Unique Branded Content

Editorial Strategy for Unique Branded Content

“You have reached the end of the course. Thank you for accompanying me! I am very happy to have shared a moment with you. I encourage you to implement editorial strategies different from mine. For the course project, you will have to realize the fundamentals of an editorial strategy, allowing you to tell the best possible story for your brand. I recommend that you know your brand and know where you want to go. So study your audience: what they like, what they read, what they expect and more. What is the story you are going to tell?

To support the final presentation, you will also need to share the mood board, editorial and a short text explaining why you chose this brand, editorial, etc. Be creative! Never be afraid to think outside the box. “Less is more”, speak only if you have something to say. Push the design of your content to the maximum, the form is at the service of the content! Don't forget to share your project on the forum. To do this, click on the “Create your project” button. I will look at your publications as soon as possible and answer your questions and need clarification. In the meantime, I encourage you to watch what your comrades have been up to and comment on their posts. The creative community is always caring and very constructive. See you soon !”

Partial transcription of the video

“Final project Thank you very much for listening. I am very happy to have shared a moment with you. In this latest video, I would like to review the main steps of this course to complete your final project. We started with an introduction to brand content and the basics of a good editorial strategy. We have seen how to understand and analyze the market around you. Before you start writing your editorial strategy, master the environment in which you will speak. THE MARKET THE DESIGNED TARGET I talked to you about the importance of relevance. To give every chance to content, it has to be in th...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Editorial Strategy for Unique Branded Content

• Level: Beginner
• 100% positive reviews (17)
• 892 students
• 5 units
• 14 lessons (2h 0m)
• 5 downloads

• Category

  Marketing & Business

• Software

  Canva, Mailchimp

• Areas

  Brand Strategy, Branding & Identity, Content Marketing, Marketing, Storytelling