Editorial Strategy for Unique Branded Content

Overview

“Now I'm going to talk to you about relevance: to give content all those chances, it has to be in the right place at the right time.”

In this video lesson Morgane Escoffier addresses the topic: The relevance of the story, which is part of the Domestika online course: Editorial Strategy for Unique Branded Content. Discover the secrets of successful branding by creating a compelling editorial line and original content for social media.

Partial transcription of the video

“The relevance of the story In this lesson, we're going to talk about relevance. To give every chance to content, it has to be in the right place at the right time. To be seen, so that your audience is affected by your content, there is only one key word: relevance. relevance and interest The audience should consume your content out of desire and not out of obligation. And all the more so in a world that has completely changed. We went from a world where attention was plentiful and media limited Conversely. The media are important, very abundant and in fact, attention is extremely limited. I...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Editorial Strategy for Unique Branded Content

• Level: Beginner
• 100% positive reviews (17)
• 869 students
• 5 units
• 14 lessons (2h 0m)
• 5 downloads

• Category

  Marketing & Business

• Software

  Canva, Mailchimp

• Areas

  Brand Strategy, Branding & Identity, Content Marketing, Marketing, Storytelling