Editorial Strategy for Unique Branded Content

Social networks

A course by Morgane Escoffier , Branded Content Manager

100% positive reviews (17)

869 students

Audio: French

· · · · · · ·

About the video: Social networks

Overview

“In this lesson, you will see how to approach influencers in the broad sense, in order to develop your identity.”

In this video lesson Morgane Escoffier addresses the topic: Social networks, which is part of the Domestika online course: Editorial Strategy for Unique Branded Content. Discover the secrets of successful branding by creating a compelling editorial line and original content for social media.

Partial transcription of the video

“Social networks In this lesson, we will see how to approach influencers in the broad sense to nurture and develop your identity. So I'm going to give you some advice to take your brand even further. The idea being that you can meet different talents to have a coffee, or even collaborate. It has been very useful to me in my job and in my personal life. Go find the right person can give a whole new dimension to content. To feed your content strategy and that it becomes more and more creative, precise, network. For example, follow the people who inspire you on Instagram and never hesitate to c...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Editorial Strategy for Unique Branded Content

Level: Beginner
100% positive reviews (17)
869 students
5 units
14 lessons (2h 0m)
5 downloads

Category
Marketing & Business
Software
Canva, Mailchimp
Areas
Brand Strategy, Branding & Identity, Content Marketing, Marketing, Storytelling

Morgane Escoffier

A course by Morgane Escoffier

Teacher Plus

Branded Content Manager

Morgane Escoffier studied human sciences in Paris before entering CELSA. After early professional experience and a long-standing collaboration with Le Bon Marché, she is now head of the editorial department at Ogilvy.

Her day-to-day life is peppered with what she loves most: coming up with ideas and defining editorial strategies for brands, to help them tell their story and find their voice. Throughout her career, she has collaborated with Kenzo Parfums, Lacoste, Canal+, Michelin, and Action Against Hunger. She also produces podcasts, such as Amour.