Editorial Strategy for Unique Branded Content

Understanding the market

A course by Morgane Escoffier , Branded Content Manager

100% positive reviews (17)

869 students

Audio: French

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About the video: Understanding the market

Overview

“Here, you will learn to analyze and understand what surrounds you, to define the best editorial strategy for your brand.”

In this video lesson Morgane Escoffier addresses the topic: Understanding the market, which is part of the Domestika online course: Editorial Strategy for Unique Branded Content. Discover the secrets of successful branding by creating a compelling editorial line and original content for social media.

Partial transcription of the video

“Understand the market In this lesson, we will learn to analyze and understand what surrounds us to define the best editorial strategies. First of all, you will have to understand and analyze the market. What market do you belong to? Either way, find what makes your difference and what makes you unique. What are your arguments for us wanting to join you? For this, you can rely on major societal trends to understand where the world is and draw editorial conclusions. For example, go to Google Search to see the searches that have been done the most during the year. This will allow you to unders...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Editorial Strategy for Unique Branded Content

Level: Beginner
100% positive reviews (17)
869 students
5 units
14 lessons (2h 0m)
5 downloads

Category
Marketing & Business
Software
Canva, Mailchimp
Areas
Brand Strategy, Branding & Identity, Content Marketing, Marketing, Storytelling

Morgane Escoffier

A course by Morgane Escoffier

Teacher Plus

Branded Content Manager

Morgane Escoffier studied human sciences in Paris before entering CELSA. After early professional experience and a long-standing collaboration with Le Bon Marché, she is now head of the editorial department at Ogilvy.

Her day-to-day life is peppered with what she loves most: coming up with ideas and defining editorial strategies for brands, to help them tell their story and find their voice. Throughout her career, she has collaborated with Kenzo Parfums, Lacoste, Canal+, Michelin, and Action Against Hunger. She also produces podcasts, such as Amour.