Editorial Strategy for Unique Branded Content
My sources of inspiration
A course by Morgane Escoffier , Branded Content Manager
Joined August 2021
About the video: My sources of inspiration
Overview
“Where is the inspiration? Here, I will tell you about my influences. ”
In this video lesson Morgane Escoffier addresses the topic: My sources of inspiration, which is part of the Domestika online course: Editorial Strategy for Unique Branded Content. Discover the secrets of successful branding by creating a compelling editorial line and original content for social media.
Partial transcription of the video
“My sources of inspiration In this lesson, I am going to tell you about artists who have been and who are always great sources of inspiration. Photography has always inspired me a lot. I find it super interesting to tell a story in a setting, a defined framework, from which one cannot leave and obviously, to freeze life, especially in a world behind which we are constantly running. Suddenly, we stop and the story lives on for eternity. And while there are no words when looking at a photograph, the brain is able to tell a story, to imagine the scene and understand what happened. We can be mov...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Editorial Strategy for Unique Branded Content
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Category
Marketing & Business -
Software
Canva, Mailchimp -
Areas
Brand Strategy, Branding & Identity, Content Marketing, Marketing, Storytelling

Morgane Escoffier
A course by Morgane Escoffier
Morgane Escoffier studied human sciences in Paris before entering CELSA. After early professional experience and a long-standing collaboration with Le Bon Marché, she is now head of the editorial department at Ogilvy.
Her day-to-day life is peppered with what she loves most: coming up with ideas and defining editorial strategies for brands, to help them tell their story and find their voice. Throughout her career, she has collaborated with Kenzo Parfums, Lacoste, Canal+, Michelin, and Action Against Hunger. She also produces podcasts, such as Amour.
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- Audio: French
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- Level: Beginner
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