Editorial Strategy for Unique Branded Content

Overview

“In this very first lesson, I'm going to talk about brand content: what it is, how it's used and why it's interesting to do. ”

In this video lesson Morgane Escoffier addresses the topic: Brand content: introduction, which is part of the Domestika online course: Editorial Strategy for Unique Branded Content. Discover the secrets of successful branding by creating a compelling editorial line and original content for social media.

Partial transcription of the video

“Brand content introduction In this very first lesson, we are going to talk about brand content and editorial. We will understand what it is for and how it is used. For this, we will develop your editorial line. You will learn how to write the editorial which will tell you about all of your platforms. And together, we will develop an impactful Instagram post which will show the identity of your brand. Brand content, what is it? Editorial, brand content, content, it has many names. Call it what you want. It's a very interesting way to get a message across, because it requires having to tell a...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Editorial Strategy for Unique Branded Content

• Level: Beginner
• 100% positive reviews (17)
• 875 students
• 5 units
• 14 lessons (2h 0m)
• 5 downloads

• Category

  Marketing & Business

• Software

  Canva, Mailchimp

• Areas

  Brand Strategy, Branding & Identity, Content Marketing, Marketing, Storytelling