Branding for Restaurants
Presentation
A course by Arutza Rico Onzaga , Brand Strategist, Designer, Illustrator, and Lettering Artist
Joined October 2018
Joined October 2018
About the video: Presentation
Overview
“In this lesson I will tell you a bit about my life, the process I have had to get here and be able to dictate an online class in Domestika.”
In this video lesson Arutza Rico Onzaga addresses the topic: Presentation, which is part of the Domestika online course: Branding for Restaurants. Learn to conceptualize and develop the visual identity of a gastronomic brand.
Partial transcription of the video
“Hello! Welcome to my course! What a thrill to have them here! I'm Aruchari Consaga. Graphic designer graduated from Jorge Tadeo Lozano. I also do illustration and I also do lettering. I really like branding, anthropology, sociology and psychology. I'm going to tell you a little how I get here, to be able to dictate a class on this incredible platform. I was working in an advertising agency called Lowe SSPM. There I was for four years and it was incredible. I met very talented people and learned to work in communication. As you know, advertising implies having a client, having a brief and ma...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Branding for Restaurants
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Category
Design -
Software
Adobe Illustrator -
Areas
Art Direction, Branding & Identity, Graphic Design, Logo Design, Packaging
Arutza Rico Onzaga
A course by Arutza Rico Onzaga
Arutza Rico is a graphic designer who graduated from Jorge Tadeo Lozano University in Bogotá, Colombia, and has more than 18 years of experience in branding. The most important influences in her work are art, nature, and literature, and she draws inspiration from them to fill her designs with content.
Founder of Arutza Studio, one of the most awarded design studios in Colombia, she has worked for clients such as the Four Seasons hotel chain, the Takami restaurant group, the Gold Museum, Bon-Bonite shoes, and the film distributor Cine Colombia.
Her work has been awarded internationally by the TDC (Type Directors Club), Communications Arts, and the Madrid Biennial on several occasions. She was chosen as Woman to Watch by Advertising Age, and her designs have been published in specialized magazines and blogs, such as ID magazine, Communication Arts, Advertising Age, The Drum, The Dieline, and Art of the Menu, among others.
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- 13 lessons (1h 47m)
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- Audio: Spanish
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- Level: Beginner
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