Branding for Restaurants
Basic construction logo
A course by Arutza Rico Onzaga , Brand Strategist, Designer, Illustrator, and Lettering Artist
Joined October 2018
Joined October 2018
About the video: Basic construction logo
Overview
“The logo for me is the particular drawing of the letters that make up the name of the brand. In this lesson we will see how to choose typography, how to play with the letters to make the logo, how to choose the colors and how to make all this construction in Illustrator. ”
In this video lesson Arutza Rico Onzaga addresses the topic: Basic construction logo, which is part of the Domestika online course: Branding for Restaurants. Learn to conceptualize and develop the visual identity of a gastronomic brand.
Partial transcription of the video
“Today we are going to talk about the logo. For me, the logo is a very important piece . In fact, it is one of the least changes in the history of brands. For me, in the studio we work the logos as the drawing of the brand name. In my case, when I talk to the client I explain clearly that the logo going to be the drawing of the letters of his brand. If you need icons, such as flowers, animals, triangles that symbolize things, I call them icons. And when they are combined the name and the icon, I call it the logo-symbol. Today there is an important trend of restaurant logos that has to do wit...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Branding for Restaurants
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Category
Design -
Software
Adobe Illustrator -
Areas
Art Direction, Branding & Identity, Graphic Design, Logo Design, Packaging
Arutza Rico Onzaga
A course by Arutza Rico Onzaga
Arutza Rico is a graphic designer who graduated from Jorge Tadeo Lozano University in Bogotá, Colombia, and has more than 18 years of experience in branding. The most important influences in her work are art, nature, and literature, and she draws inspiration from them to fill her designs with content.
Founder of Arutza Studio, one of the most awarded design studios in Colombia, she has worked for clients such as the Four Seasons hotel chain, the Takami restaurant group, the Gold Museum, Bon-Bonite shoes, and the film distributor Cine Colombia.
Her work has been awarded internationally by the TDC (Type Directors Club), Communications Arts, and the Madrid Biennial on several occasions. She was chosen as Woman to Watch by Advertising Age, and her designs have been published in specialized magazines and blogs, such as ID magazine, Communication Arts, Advertising Age, The Drum, The Dieline, and Art of the Menu, among others.
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- 13 lessons (1h 47m)
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- Audio: Spanish
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- Level: Beginner
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