Branding for Restaurants

Branding for the gastronomy industry

“Well, we have reached the final project, if you have done all the tasks of the lessons, because you almost have everything ready. It will adjust details of your project. If not, here is a list of the tasks that must be done to develop the identity of a restaurant. -Choose a neighborhood restaurant that you want to design. Take a picture and upload it. -Go to eat something in that restaurant. Take a picture and upload it. -Look what kind of people go to that place. -Develops a descriptive text of those people. -Do an investigation about the type of food that the place offers. Where does it come from? Who likes it? Historical references -Create a mood board. -Write a phrase that contains the communication objective. -Draw hand sketches for the logo. At least 3. -Choose one and diagram on the computer. -Choose a piece to diagram, can be the reserved or the coasters. Draw the sketch by hand and then design digitally. Dear students, we have reached the end of the course and I hope you have increased your curiosity and desire to investigate on any subject. For me, making this course was a pleasure. I hope you have learned a bit about typography, history, food and design. I would love to see the environments of each one of you through the restaurant of your choice. And so do not do the whole project, with uploading the photo and telling me a little about your neighborhood and what you like, we'll start working and talking. I will be aware of you but keep in mind that I have my studio and I am also a mother. I hope to see your work and comments soon. Greetings from Bogotá. Bon apetit! ”

Partial transcription of the video

“We have reached the end of this course, but at the beginning of a relationship. Thank you for being with me on this trip of flavors, smells, meals, letters and drawings. has been a pleasure to prepare this course and share it with you. I really hope learn a lot or a little, but that they enjoy and above all understand that design is a way of life. Let's review what we saw in the lesson before actually saying goodbye. First, the influences, the things that are marking us. Two: study methodology. What did we see? Remember? Yes. First, talk. The second, investigate. The third, sketch. Then, wh...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Branding for Restaurants

• Level: Beginner
• 96% positive reviews (135)
• 2480 students
• 4 units
• 13 lessons (1h 47m)
• 7 downloads

• Category

  Design

• Software

  Adobe Illustrator

• Areas

  Art Direction, Branding & Identity, Graphic Design, Logo Design, Packaging