Branding for Restaurants
Sketch
A course by Arutza Rico Onzaga , Brand Strategist, Designer, Illustrator, and Lettering Artist
Joined October 2018
Joined October 2018
About the video: Sketch
Overview
“While we draw we come up with ideas. We will see the importance of drawing to solve thoughts and put the mind in focus. Sketch allows us to have a frame of reference and not get lost in the unlimited possibilities of a computer. ”
In this video lesson Arutza Rico Onzaga addresses the topic: Sketch, which is part of the Domestika online course: Branding for Restaurants. Learn to conceptualize and develop the visual identity of a gastronomic brand.
Partial transcription of the video
“We have come to investigate and surely in our head there are now many ideas. Those ideas, where do we put them? In my case, on paper. I love the notebooks, fact, for many years I designed notebooks and sold them, but I loved the fact of touching paper, binding ... Then I the sketches I make them in the notebooks. There are people who make sketches on separate papers and do not save them. I'm taking it as a consecutive and I'm making the notebooks one by one as I'm going to show you. In fact, for example, I also have meetings or things that I like, collage. This is a picture I made, stamps, ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Branding for Restaurants
-
Category
Design -
Software
Adobe Illustrator -
Areas
Art Direction, Branding & Identity, Graphic Design, Logo Design, Packaging
Arutza Rico Onzaga
A course by Arutza Rico Onzaga
Arutza Rico is a graphic designer who graduated from Jorge Tadeo Lozano University in Bogotá, Colombia, and has more than 18 years of experience in branding. The most important influences in her work are art, nature, and literature, and she draws inspiration from them to fill her designs with content.
Founder of Arutza Studio, one of the most awarded design studios in Colombia, she has worked for clients such as the Four Seasons hotel chain, the Takami restaurant group, the Gold Museum, Bon-Bonite shoes, and the film distributor Cine Colombia.
Her work has been awarded internationally by the TDC (Type Directors Club), Communications Arts, and the Madrid Biennial on several occasions. She was chosen as Woman to Watch by Advertising Age, and her designs have been published in specialized magazines and blogs, such as ID magazine, Communication Arts, Advertising Age, The Drum, The Dieline, and Art of the Menu, among others.
- 96% positive reviews (135)
- 2,496 students
- 13 lessons (1h 47m)
- 20 additional resources (7 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
