Branding for Restaurants
Logo applications
A course by Arutza Rico Onzaga , Brand Strategist, Designer, Illustrator, and Lettering Artist
Joined October 2018
Joined October 2018
About the video: Logo applications
Overview
“In this small but important lesson we will see what is a minimum size for printing and the importance of printing our designs on paper. ”
In this video lesson Arutza Rico Onzaga addresses the topic: Logo applications, which is part of the Domestika online course: Branding for Restaurants. Learn to conceptualize and develop the visual identity of a gastronomic brand.
Partial transcription of the video
“We just made the logo. We learned how to color it. And, well, we already have it. But, what is it that makes that logo be our logo and how can we modify it? Let's see. This is the logo we made in the last lesson in which we saw how to design it or digitally diagram it. Now let's find those essential characteristics that define it. The first one is the curve. The second, the difference between typefaces as the typeface. The third the size contrast that it has among its letters. With this knowledge we can make the applications. "Italian Tavern" in this case will be the one that keeps the curv...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Branding for Restaurants
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Category
Design -
Software
Adobe Illustrator -
Areas
Art Direction, Branding & Identity, Graphic Design, Logo Design, Packaging
Arutza Rico Onzaga
A course by Arutza Rico Onzaga
Arutza Rico is a graphic designer who graduated from Jorge Tadeo Lozano University in Bogotá, Colombia, and has more than 18 years of experience in branding. The most important influences in her work are art, nature, and literature, and she draws inspiration from them to fill her designs with content.
Founder of Arutza Studio, one of the most awarded design studios in Colombia, she has worked for clients such as the Four Seasons hotel chain, the Takami restaurant group, the Gold Museum, Bon-Bonite shoes, and the film distributor Cine Colombia.
Her work has been awarded internationally by the TDC (Type Directors Club), Communications Arts, and the Madrid Biennial on several occasions. She was chosen as Woman to Watch by Advertising Age, and her designs have been published in specialized magazines and blogs, such as ID magazine, Communication Arts, Advertising Age, The Drum, The Dieline, and Art of the Menu, among others.
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- 2,493 students
- 13 lessons (1h 47m)
- 20 additional resources (7 files)
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- Available on the app
- Audio: Spanish
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- Level: Beginner
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