Learn to conceptualise and develop the visual identity of a gastronomic brand
In gastronomy all the senses play and, although the taste prevails, the visual element has a determining role at all times. Something that Arutza Rico understands perfectly thanks to his almost two decades of experience in branding and design. Her studio is one of the most awarded in Colombia and she has been recognized by Advertising Age in her prestigious list of Women to Watch.
In this course, Arutza will teach you his methodology to create the branding of a restaurant, from the conceptualization to the development of designs with content.
What's included in this course?
You will start the course knowing Arutza, his passion for design, lettering and branding in general. You will discover why he likes to work with restaurants and gastronomic brands and you will know his influences.
Arutza will teach you his branding methodology, the 'mise en place', where he defines three key steps to carry out his recipe: the dialogue with the client, the research of the restaurant and the creation of the first sketch. After this process, you will have all the ingredients to be able to prepare the dish, which in this case, is to design the identity of a restaurant.
Time to light the fire! You will elaborate the logo and the menu of the restaurant; first you will make a selection of typographies, you will create the structure of the logo and you will carry out tests until you achieve the perfect result. You will learn to make several applications of it, maintaining a coherence between them, and then work on the menu design.
Finally, Arutza will show you how to make an infallible presentation of your proposal to a client, from the structure to the content and voilà! You will have your first branding project for a restaurant ready to present.
What is this course project?
You will create the visual identity of a restaurant by creating the logo and its different applications.
Who is it aimed at?
To graphic designers and anyone with curiosity in the world of branding applied to restoration.
You must have basic knowledge of graphic design, typography and basic handling of Adobe Illustrator.
With regard to the materials you will need: paper, pencil, a computer with Adobe Illustrator and a catalog of digital or printed type.
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Arutza Rico is a graphic designer graduated from the Jorge Tadeo Lozano University in Bogotá (Colombia) and has more than 18 years of experience in branding. The most important influences in his work are art, nature and literature and he draws inspiration from them to fill his designs with content.
Founder of Arutza Studio, one of the most award-winning design studios in Colombia, she has worked for clients such as the Four Seasons hotel chain, the Takami restaurant group, the Gold Museum, the bon-bonite shoes and the film distributor Cine Colombia.
His work has been awarded internationally with the TDC (Type Directors Club), Communications Arts and the Madrid Biennial on several occasions; Women to Watch was chosen by Advertising Age and its designs have been published in specialized magazines and blogs such as ID magazine, Communication Arts, Advertising Age, The Drum, The Die Line and The Art of Menu, among others.