Branding for Restaurants
Menu
A course by Arutza Rico Onzaga , Brand Strategist, Designer, Illustrator, and Lettering Artist
Joined October 2018
Joined October 2018
About the video: Menu
Overview
“The menus are a wonderful possibility for the experimentation of materials and techniques of printing and production. They are printed pieces that define and differentiate restaurants. They are signs of status and even of the quality of the food. In this lesson we will see the concepts that we must take into account for its design. ”
In this video lesson Arutza Rico Onzaga addresses the topic: Menu, which is part of the Domestika online course: Branding for Restaurants. Learn to conceptualize and develop the visual identity of a gastronomic brand.
Partial transcription of the video
“We just learned in the last lesson or to see the history of the menus. In it we treat the different materials and the different production techniques they may have. Making a menu is very exciting because it has many aspects. The industrial aspect and the graphic aspect. It is important to keep in mind that the menu gives clues to the restaurant. About the branding and about the quality of the menu food. For example, have you noticed that very fine restaurants with very elaborate food do not have photos? It is also done so that the diner can have different sensations. One, we've already seen...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Branding for Restaurants
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Category
Design -
Software
Adobe Illustrator -
Areas
Art Direction, Branding & Identity, Graphic Design, Logo Design, Packaging
Arutza Rico Onzaga
A course by Arutza Rico Onzaga
Arutza Rico is a graphic designer who graduated from Jorge Tadeo Lozano University in Bogotá, Colombia, and has more than 18 years of experience in branding. The most important influences in her work are art, nature, and literature, and she draws inspiration from them to fill her designs with content.
Founder of Arutza Studio, one of the most awarded design studios in Colombia, she has worked for clients such as the Four Seasons hotel chain, the Takami restaurant group, the Gold Museum, Bon-Bonite shoes, and the film distributor Cine Colombia.
Her work has been awarded internationally by the TDC (Type Directors Club), Communications Arts, and the Madrid Biennial on several occasions. She was chosen as Woman to Watch by Advertising Age, and her designs have been published in specialized magazines and blogs, such as ID magazine, Communication Arts, Advertising Age, The Drum, The Dieline, and Art of the Menu, among others.
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- 13 lessons (1h 47m)
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- Audio: Spanish
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- Level: Beginner
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