Branding for Restaurants
Influence of the logo on the design pieces
A course by Arutza Rico Onzaga , Brand Strategist, Designer, Illustrator, and Lettering Artist
Joined October 2018
Joined October 2018
About the video: Influence of the logo on the design pieces
Overview
“A methodological possibility is to use the logo as the main source of visual language for the development of the different parts of the brand. We will see in this lesson how this is done and we will elaborate the Cacio & Pepe pizza box in Illustrator. ”
In this video lesson Arutza Rico Onzaga addresses the topic: Influence of the logo on the design pieces, which is part of the Domestika online course: Branding for Restaurants. Learn to conceptualize and develop the visual identity of a gastronomic brand.
Partial transcription of the video
“We just saw how to make the logo. Once we have the logo we can decide how we are going to make the visual pieces. I am going to tell you two methodologies that I use in the study so that you can apply them. The first example I'm going to give you is from a restaurant I made in Panama. This restaurant is called Ochoymedio and what we worked in strategy with the client was to recover the identity of Panama and tell it to the diners. Let's see. As you can tell, this is the letter, the cover. And these are the coasters. They do not have the logo and this one does not look like time, although th...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Branding for Restaurants
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Category
Design -
Software
Adobe Illustrator -
Areas
Art Direction, Branding & Identity, Graphic Design, Logo Design, Packaging
Arutza Rico Onzaga
A course by Arutza Rico Onzaga
Arutza Rico is a graphic designer who graduated from Jorge Tadeo Lozano University in Bogotá, Colombia, and has more than 18 years of experience in branding. The most important influences in her work are art, nature, and literature, and she draws inspiration from them to fill her designs with content.
Founder of Arutza Studio, one of the most awarded design studios in Colombia, she has worked for clients such as the Four Seasons hotel chain, the Takami restaurant group, the Gold Museum, Bon-Bonite shoes, and the film distributor Cine Colombia.
Her work has been awarded internationally by the TDC (Type Directors Club), Communications Arts, and the Madrid Biennial on several occasions. She was chosen as Woman to Watch by Advertising Age, and her designs have been published in specialized magazines and blogs, such as ID magazine, Communication Arts, Advertising Age, The Drum, The Dieline, and Art of the Menu, among others.
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