Branding for Restaurants
Menu layout
A course by Arutza Rico Onzaga , Brand Strategist, Designer, Illustrator, and Lettering Artist
Joined October 2018
Joined October 2018
About the video: Menu layout
Overview
“We will review the basic notions of composition and show you how I use Illustrator to design the Cacio & Pepe menu. ”
In this video lesson Arutza Rico Onzaga addresses the topic: Menu layout, which is part of the Domestika online course: Branding for Restaurants. Learn to conceptualize and develop the visual identity of a gastronomic brand.
Partial transcription of the video
“How can you tell, we need two lessons to make a menu. In the last lesson we saw the conceptual part, what we could call ingredients. Now let's cook this menu. The first thing is to see the material part of the menu. The menus are very cool because they can explore leathers, woods ... imagination is the limit. In Cacio and Pepe we did it in wood. It is important to see the weight because it will be held by humans, one the letter holds it a long time because it reads. The weight that is appropriate. Since we have rubber, then show that the rubber has elasticity. I have to tell you something t...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Branding for Restaurants
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Category
Design -
Software
Adobe Illustrator -
Areas
Art Direction, Branding & Identity, Graphic Design, Logo Design, Packaging
Arutza Rico Onzaga
A course by Arutza Rico Onzaga
Arutza Rico is a graphic designer who graduated from Jorge Tadeo Lozano University in Bogotá, Colombia, and has more than 18 years of experience in branding. The most important influences in her work are art, nature, and literature, and she draws inspiration from them to fill her designs with content.
Founder of Arutza Studio, one of the most awarded design studios in Colombia, she has worked for clients such as the Four Seasons hotel chain, the Takami restaurant group, the Gold Museum, Bon-Bonite shoes, and the film distributor Cine Colombia.
Her work has been awarded internationally by the TDC (Type Directors Club), Communications Arts, and the Madrid Biennial on several occasions. She was chosen as Woman to Watch by Advertising Age, and her designs have been published in specialized magazines and blogs, such as ID magazine, Communication Arts, Advertising Age, The Drum, The Dieline, and Art of the Menu, among others.
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- 13 lessons (1h 47m)
- 20 additional resources (7 files)
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- Audio: Spanish
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- Level: Beginner
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