Branding for Restaurants
Influences
A course by Arutza Rico Onzaga , Brand Strategist, Designer, Illustrator, and Lettering Artist
Joined October 2018
Joined October 2018
About the video: Influences
Overview
“Here you can see my favorite books and I will tell you how I use them to inspire me. I have a lot of typography and lyrics, because as I told you in the trailer, these topics are my passion and I want to share them with you.”
In this video lesson Arutza Rico Onzaga addresses the topic: Influences, which is part of the Domestika online course: Branding for Restaurants. Learn to conceptualize and develop the visual identity of a gastronomic brand.
Partial transcription of the video
“Well, we got into our lesson number two. Influences. We already met in the first one, but this is a way to meet us too. I'm going to tell you what motivates me, what inspires me, what fills me with love for my work This is the first book that I'm going to show you. It's from Louise Fili. It's a of my favorite designers. is married to Steven Heller, who is the editor of many design books. It's an amazing couple. Please, investigate it. This book deals particularly with a type family that are called Script. They are letters that come together that are like those written by hand. What I really...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Branding for Restaurants
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Category
Design -
Software
Adobe Illustrator -
Areas
Art Direction, Branding & Identity, Graphic Design, Logo Design, Packaging
Arutza Rico Onzaga
A course by Arutza Rico Onzaga
Arutza Rico is a graphic designer who graduated from Jorge Tadeo Lozano University in Bogotá, Colombia, and has more than 18 years of experience in branding. The most important influences in her work are art, nature, and literature, and she draws inspiration from them to fill her designs with content.
Founder of Arutza Studio, one of the most awarded design studios in Colombia, she has worked for clients such as the Four Seasons hotel chain, the Takami restaurant group, the Gold Museum, Bon-Bonite shoes, and the film distributor Cine Colombia.
Her work has been awarded internationally by the TDC (Type Directors Club), Communications Arts, and the Madrid Biennial on several occasions. She was chosen as Woman to Watch by Advertising Age, and her designs have been published in specialized magazines and blogs, such as ID magazine, Communication Arts, Advertising Age, The Drum, The Dieline, and Art of the Menu, among others.
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