Branding for Restaurants
Discuss
A course by Arutza Rico Onzaga , Brand Strategist, Designer, Illustrator, and Lettering Artist
Joined October 2018
Joined October 2018
About the video: Discuss
Overview
“We will understand the importance of listening to the client, choosing a suitable place for the event and having a fluent conversation. ”
In this video lesson Arutza Rico Onzaga addresses the topic: Discuss, which is part of the Domestika online course: Branding for Restaurants. Learn to conceptualize and develop the visual identity of a gastronomic brand.
Partial transcription of the video
“We are going to start getting everything we need for our course In the restaurants in the morning, guess what they do. Enlist everything that is needed for food. What do they do? Cut, chop, portion to either cook or assemble. That is called Mise en place It is a French word that means put in place and that is precisely what we are going to do. We are going to put the elements we need to be able to design. The first element that we are going to need is to talk with the client. It is essential for you to make a wonderful identity. Then, in case he didn't tell me some things or forget some det...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Branding for Restaurants
-
Category
Design -
Software
Adobe Illustrator -
Areas
Art Direction, Branding & Identity, Graphic Design, Logo Design, Packaging
Arutza Rico Onzaga
A course by Arutza Rico Onzaga
Arutza Rico is a graphic designer who graduated from Jorge Tadeo Lozano University in Bogotá, Colombia, and has more than 18 years of experience in branding. The most important influences in her work are art, nature, and literature, and she draws inspiration from them to fill her designs with content.
Founder of Arutza Studio, one of the most awarded design studios in Colombia, she has worked for clients such as the Four Seasons hotel chain, the Takami restaurant group, the Gold Museum, Bon-Bonite shoes, and the film distributor Cine Colombia.
Her work has been awarded internationally by the TDC (Type Directors Club), Communications Arts, and the Madrid Biennial on several occasions. She was chosen as Woman to Watch by Advertising Age, and her designs have been published in specialized magazines and blogs, such as ID magazine, Communication Arts, Advertising Age, The Drum, The Dieline, and Art of the Menu, among others.
- 96% positive reviews (135)
- 2,480 students
- 13 lessons (1h 47m)
- 20 additional resources (7 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
