Holistic Branding Strategies
Make all your thoughts visible
A course by Matthias und Anastasios , Communication Consultant and Designer
Joined September 2021
Joined September 2021
About the video: Make all your thoughts visible
Overview
“First of all, you will learn how to bring all your thoughts and all the information you have already gathered about the project together so that you can see them in front of you and work with them. We will show you how you can then structure the wealth of information, recognize patterns and thus arrive at initial approaches for later design.”
In this video lesson Matthias und Anastasios addresses the topic: Make all your thoughts visible, which is part of the Domestika online course: Holistic Branding Strategies. Learn how to develop complex brand identities that connect with audiences using design, consulting, and psychology.
Partial transcription of the video
“Make all your thoughts visible In this lesson you will learn all about associations. After discovering some let's go on a journey to translate the strategy into design and into a concept. We collected all the content and did workshops, completed the research and are now standing in front of a white wall, which we will fill with content and associations. We have been dealing with a topic for several weeks. You have a lot of thoughts, they all have to come out on the wall, to be posted and brought together in categories, so that you can later link the connections. Make sure that you include a...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Holistic Branding Strategies
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Category
Design, Marketing & Business -
Software
Adobe InDesign -
Areas
Art Direction, Brand Strategy, Branding & Identity, Design Management, Digital Design, Graphic Design, Logo Design, Management & Productivity, Marketing
Matthias und Anastasios
A course by Matthias und Anastasios
Matthias Berghoff and Anastasios Koupantsis worked together until 2021 in the Düsseldorf-based design agency Betty + Betty, founded by Anastasios. At the crossroads of strategy and design, they used identity as the basis for contemporary communication and systematic brand management. Betty + Betty's projects have been awarded by the German Brand and Design Awards, the European Design Award, and the Art Directors Club, Germany, among others. They have also been featured in national and international media.
Matthias advises managers on how to implement identity as part of a leadership and management process. He studied economics as well as industrial and organizational psychology and accompanies people as a consultant and coach, reflecting on existing processes and discovering new ones. As an interdisciplinary designer, Anastasios explores new ways to make the different facets of identity visually tangible. He studied communication design at the University of Applied Sciences in Düsseldorf. His research on corporate design, typography, and editorial design led him to interdisciplinary projects that combine analog, digital, and spatial communication.
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- 834 students
- 16 lessons (1h 47m)
- 12 additional resources (3 files)
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- Available on the app
- Audio: German
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- Level: Beginner
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