Holistic Branding Strategies

Holistic Branding Strategies

“We have now come to the end of our course on identity design. Thank you for the participation! We are happy if we could help you with our experience to grasp identity in its complexity and to be able to shape it. Now you can dedicate yourself to your project and present us with a visual concept of your new identity - we have summarized the most important steps for you here. You can use our project as a guide when creating your presentation. However, try to let your own inspiration run wild, experiment and create something unique. Rebriefing and copy analysis In order to get a better grasp of your project, create a rebriefing in which you summarize the important aspects of your identity project. Then analyze the competitors or the market environment. character and tonality Define the character and tonality of the identity to be designed. Gladly use workshop methods to involve project partners and clients in the joint process and also to achieve important insights.

mood boards Gather and structure all your thoughts and all the information you have already gathered about the project. Find the starting points of your project and then create suitable mood boards. The messages Verbalize statements that you want to support and transport with your work in order to convey the defined identity. Then check your messages with the defined character and tonality. The Story From the messages developed, find an overarching story in which all aspects are to be integrated. Keep in mind that everything that is made has to work with the story. The design Based on the defined identity, develop your design concept based on the character, the tonality, the story, the messages and all your ideas from the mood boards. Don't forget to make your visual identity visible too! As soon as you have finished presenting your design concept, you can upload your project to the forum. Simply click on "Create your project". Identity is constantly changing and constantly evolving. It is therefore important to constantly deal with identity, to question it again and again. The best way to do this is through exchange. Use the forum, exchange ideas with the other course participants and give feedback on their projects. The resulting perspectives and food for thought help us all. Of course we will also stop by as often as possible and give you feedback and advice. See you in the forum! ”

Partial transcription of the video

“final project We have come to the end of our course on designing identities. Thank you for accompanying us this far. We are happy if we could help you, to grasp identity in all its complexity. Let's go through the steps again, that we discussed together. We started with discovering identity and have learned how important it is give this process step a lot of time. Then we systematized and structured the collected input, to establish identity. Next we learned how we make identities visible. Based on an overarching story we have developed a design concept, that embodies the defined character....”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Holistic Branding Strategies

• Level: Beginner
• 100% positive reviews (14)
• 820 students
• 5 units
• 16 lessons (1h 47m)
• 3 downloads

• Category

  Design, Marketing & Business

• Software

  Adobe InDesign

• Areas

  Art Direction, Brand Strategy, Branding & Identity, Design Management, Digital Design, Graphic Design, Logo Design, Management & Productivity, Marketing