Holistic Branding Strategies
Search for information that you are still missing
A course by Matthias und Anastasios , Communication Consultant and Designer
Joined September 2021
Joined September 2021
About the video: Search for information that you are still missing
Overview
“Writing a rebriefing made it clear what information you were still missing. Now we will show you how to get this information. In this lesson you will get to know important research methods that have helped us in almost every project and that you can also use for your project.”
In this video lesson Matthias und Anastasios addresses the topic: Search for information that you are still missing, which is part of the Domestika online course: Holistic Branding Strategies. Learn how to develop complex brand identities that connect with audiences using design, consulting, and psychology.
Partial transcription of the video
“Search for information that you are still missing In this lesson you will learn which research methods you can use to go deeper into the project, for the last white spots, that you have developed or revealed in the rebriefing, to eliminate. The individual tools that I will present to you shortly mainly serve to to eliminate the white spots in customer projects. So let's get to that first when you have decided to create your own identity. If you want to make your own identity visible, you have to do research too. You have to deal with yourself. What helps are questions. Most of the time you ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Holistic Branding Strategies
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Category
Design, Marketing & Business -
Software
Adobe InDesign -
Areas
Art Direction, Brand Strategy, Branding & Identity, Design Management, Digital Design, Graphic Design, Logo Design, Management & Productivity, Marketing
Matthias und Anastasios
A course by Matthias und Anastasios
Matthias Berghoff and Anastasios Koupantsis worked together until 2021 in the Düsseldorf-based design agency Betty + Betty, founded by Anastasios. At the crossroads of strategy and design, they used identity as the basis for contemporary communication and systematic brand management. Betty + Betty's projects have been awarded by the German Brand and Design Awards, the European Design Award, and the Art Directors Club, Germany, among others. They have also been featured in national and international media.
Matthias advises managers on how to implement identity as part of a leadership and management process. He studied economics as well as industrial and organizational psychology and accompanies people as a consultant and coach, reflecting on existing processes and discovering new ones. As an interdisciplinary designer, Anastasios explores new ways to make the different facets of identity visually tangible. He studied communication design at the University of Applied Sciences in Düsseldorf. His research on corporate design, typography, and editorial design led him to interdisciplinary projects that combine analog, digital, and spatial communication.
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- 820 students
- 16 lessons (1h 47m)
- 12 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: German
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- Level: Beginner
- Unlimited access forever
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