Holistic Branding Strategies
Contact important multipliers
A course by Matthias und Anastasios , Communication Consultant and Designer
Joined September 2021
Joined September 2021
About the video: Contact important multipliers
Overview
“It's also important to get your projects featured in relevant design blogs and trade magazines. We discuss the most important aspects to look out for to increase the likelihood of a release.”
In this video lesson Matthias und Anastasios addresses the topic: Contact important multipliers, which is part of the Domestika online course: Holistic Branding Strategies. Learn how to develop complex brand identities that connect with audiences using design, consulting, and psychology.
Partial transcription of the video
“Contact important multipliers In this lesson I'll show you how to prepare your projects that they can be published in the trade press. Editors, magazines, blogs and other media can be super multipliers, to present your projects to the world and help you enormously in sharpening your profile and maybe to get new customers. To properly prepare your project, try to empathize with the editor. They often don't have much time and need from a wealth of information pick the one where you think you'll get the most interesting story. That means they don't have much time to possibly write your own tex...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Holistic Branding Strategies
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Category
Design, Marketing & Business -
Software
Adobe InDesign -
Areas
Art Direction, Brand Strategy, Branding & Identity, Design Management, Digital Design, Graphic Design, Logo Design, Management & Productivity, Marketing
Matthias und Anastasios
A course by Matthias und Anastasios
Matthias Berghoff and Anastasios Koupantsis worked together until 2021 in the Düsseldorf-based design agency Betty + Betty, founded by Anastasios. At the crossroads of strategy and design, they used identity as the basis for contemporary communication and systematic brand management. Betty + Betty's projects have been awarded by the German Brand and Design Awards, the European Design Award, and the Art Directors Club, Germany, among others. They have also been featured in national and international media.
Matthias advises managers on how to implement identity as part of a leadership and management process. He studied economics as well as industrial and organizational psychology and accompanies people as a consultant and coach, reflecting on existing processes and discovering new ones. As an interdisciplinary designer, Anastasios explores new ways to make the different facets of identity visually tangible. He studied communication design at the University of Applied Sciences in Düsseldorf. His research on corporate design, typography, and editorial design led him to interdisciplinary projects that combine analog, digital, and spatial communication.
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- 16 lessons (1h 47m)
- 12 additional resources (3 files)
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- Audio: German
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- Level: Beginner
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