Holistic Branding Strategies
About us
A course by Matthias und Anastasios , Communication Consultant and Designer
Joined September 2021
Joined September 2021
About the video: About us
Overview
“In this lesson we will give you an insight into our origins and our previous career path. We talk about our training, about the time we spent together in our Betty und Betty design office, why searching for and finding identity is important to us and what we have learned from project to project.”
In this video lesson Matthias und Anastasios addresses the topic: About us, which is part of the Domestika online course: Holistic Branding Strategies. Learn how to develop complex brand identities that connect with audiences using design, consulting, and psychology.
Partial transcription of the video
“about us Hello, I'm Anastasios, interdisciplinary designer from Düsseldorf. I was born in Greece and grew up in Germany. I've been developing for 13 years holistic design solutions for companies and brands. I am the founder of the award-winning design studio Betty and Betty. I grew up between two cultures and worlds. That wasn't always easy for many years. During my studies, I recognized the advantage of diversity. I could pick the best of both worlds mix it together and create something new out of it. I am a trained media designer and studied communication design in Düsseldorf. There I hav...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Holistic Branding Strategies
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Category
Design, Marketing & Business -
Software
Adobe InDesign -
Areas
Art Direction, Brand Strategy, Branding & Identity, Design Management, Digital Design, Graphic Design, Logo Design, Management & Productivity, Marketing
Matthias und Anastasios
A course by Matthias und Anastasios
Matthias Berghoff and Anastasios Koupantsis worked together until 2021 in the Düsseldorf-based design agency Betty + Betty, founded by Anastasios. At the crossroads of strategy and design, they used identity as the basis for contemporary communication and systematic brand management. Betty + Betty's projects have been awarded by the German Brand and Design Awards, the European Design Award, and the Art Directors Club, Germany, among others. They have also been featured in national and international media.
Matthias advises managers on how to implement identity as part of a leadership and management process. He studied economics as well as industrial and organizational psychology and accompanies people as a consultant and coach, reflecting on existing processes and discovering new ones. As an interdisciplinary designer, Anastasios explores new ways to make the different facets of identity visually tangible. He studied communication design at the University of Applied Sciences in Düsseldorf. His research on corporate design, typography, and editorial design led him to interdisciplinary projects that combine analog, digital, and spatial communication.
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- 820 students
- 16 lessons (1h 47m)
- 12 additional resources (3 files)
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- Available on the app
- Audio: German
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- Level: Beginner
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