Holistic Branding Strategies
Reflect on your thoughts and the input provided
A course by Matthias und Anastasios , Communication Consultant and Designer
Joined September 2021
Joined September 2021
About the video: Reflect on your thoughts and the input provided
Overview
“Now you will learn how to structure your findings from the initial research in order to prepare them as a rebriefing for your client. We will show you ways to reflect and how to use a model to consider the most important cornerstones in order to be able to define the next project steps.”
In this video lesson Matthias und Anastasios addresses the topic: Reflect on your thoughts and the input provided, which is part of the Domestika online course: Holistic Branding Strategies. Learn how to develop complex brand identities that connect with audiences using design, consulting, and psychology.
Partial transcription of the video
“Reflect on your thoughts and the input provided In this lesson you will learn how you got the first input you looked at and collected, reflect on the first thoughts that come to mind and reflect to the customer again. We call this rebriefing. The rebriefing is the first reflection tool in your project. That means, very important, it's about reflecting. Use this moment in the process to pause for a moment, to perceive your own feelings and evaluate the input you have gathered so far. You'll see we keep coming back in the identity process moments when it is important to take a step back, to l...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Holistic Branding Strategies
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Category
Design, Marketing & Business -
Software
Adobe InDesign -
Areas
Art Direction, Brand Strategy, Branding & Identity, Design Management, Digital Design, Graphic Design, Logo Design, Management & Productivity, Marketing
Matthias und Anastasios
A course by Matthias und Anastasios
Matthias Berghoff and Anastasios Koupantsis worked together until 2021 in the Düsseldorf-based design agency Betty + Betty, founded by Anastasios. At the crossroads of strategy and design, they used identity as the basis for contemporary communication and systematic brand management. Betty + Betty's projects have been awarded by the German Brand and Design Awards, the European Design Award, and the Art Directors Club, Germany, among others. They have also been featured in national and international media.
Matthias advises managers on how to implement identity as part of a leadership and management process. He studied economics as well as industrial and organizational psychology and accompanies people as a consultant and coach, reflecting on existing processes and discovering new ones. As an interdisciplinary designer, Anastasios explores new ways to make the different facets of identity visually tangible. He studied communication design at the University of Applied Sciences in Düsseldorf. His research on corporate design, typography, and editorial design led him to interdisciplinary projects that combine analog, digital, and spatial communication.
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- 820 students
- 16 lessons (1h 47m)
- 12 additional resources (3 files)
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- Audio: German
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- Level: Beginner
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