Holistic Branding Strategies
Start with a blank sheet of paper
A course by Matthias und Anastasios , Communication Consultant and Designer
Joined September 2021
Joined September 2021
About the video: Start with a blank sheet of paper
Overview
“In this lesson, we start with the first step, which is to discover a project and an identity. First, we will give you an overview of your project and how you can work on it in individual steps throughout our course. With this lesson, we will show you how you can get started with an identity project and get a rough overview so that you can enter into a deeper exchange with your client.”
In this video lesson Matthias und Anastasios addresses the topic: Start with a blank sheet of paper, which is part of the Domestika online course: Holistic Branding Strategies. Learn how to develop complex brand identities that connect with audiences using design, consulting, and psychology.
Partial transcription of the video
“Start with a blank sheet of paper In this lesson we start with discovery. You will see we have the following four units provided with generic terms, which describe very good identity processes. This unit starts with discovery. Then we come to establish switch to renewal in order to then be able to tell it. Let me be brief before we start exploring talk about the final project. We don't have a classic final project in the sense that you only start working at the end of the course. As we guide you through an identity process, like you do for yourself or for your customers can make identities ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Holistic Branding Strategies
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Category
Design, Marketing & Business -
Software
Adobe InDesign -
Areas
Art Direction, Brand Strategy, Branding & Identity, Design Management, Digital Design, Graphic Design, Logo Design, Management & Productivity, Marketing
Matthias und Anastasios
A course by Matthias und Anastasios
Matthias Berghoff and Anastasios Koupantsis worked together until 2021 in the Düsseldorf-based design agency Betty + Betty, founded by Anastasios. At the crossroads of strategy and design, they used identity as the basis for contemporary communication and systematic brand management. Betty + Betty's projects have been awarded by the German Brand and Design Awards, the European Design Award, and the Art Directors Club, Germany, among others. They have also been featured in national and international media.
Matthias advises managers on how to implement identity as part of a leadership and management process. He studied economics as well as industrial and organizational psychology and accompanies people as a consultant and coach, reflecting on existing processes and discovering new ones. As an interdisciplinary designer, Anastasios explores new ways to make the different facets of identity visually tangible. He studied communication design at the University of Applied Sciences in Düsseldorf. His research on corporate design, typography, and editorial design led him to interdisciplinary projects that combine analog, digital, and spatial communication.
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- 16 lessons (1h 47m)
- 12 additional resources (3 files)
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- Audio: German
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- Level: Beginner
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